Harvey Davidson Strategic Plan

This was a period in which the country was not economically healthy and its effects were felt. The company however managed to go through that period. It has also survived several ownership changes that would have otherwise led to its failure. The company manufactures motorcycles and was initially known to manufacture motorcycles with very high capabilities. This has since changed because it tries to serve all sorts of market. Having a big influence in these international markets is very good for its survival because it ensures that the revenues are instead. At the same tie, the customer base increases as the company still have plans to further expand. These international markets are a very big motivation factor for Harley-Davidson. • The Company Targets New Customer Segments: due to demographic changes in the world and in the regions served by Harley-Davidsons, the sales of their motorcycles are reducing over the years.

This is not very healthy for business and the company has to come out and counter this. Such competitors include BMW, Kawasaki, Yamaha, and Suzuki. What this means is that as it tries to expand globally, these companies make it very difficult. For example, it is not easy for Harley-Davidson to make reasonable sales in German due to the presence of BMW. Such competition is very difficult to penetrate because just like Harley-Davidson is established in the Us, BMW is also established in Germany. • The Network of Suppliers: Every motorcycle manufactured by Harley-Davidson has over 2000 parts. As a result, there are several people in the international market who buy their products and this has been going on for a very long time.

• Differentiation: This is true and consumers can agree. The products by Harley are easily identified due to their unique built. They are also very outstanding and this is because they have been differentiated from the other motorcycles in the market. It is very easy to identify a Harley machine from others. Through the internet, the company can reach millions of potential buyers around the world. At the same time, feedback can be received by the company through the internet and customers shop online, make payments and get their products delivered to them to whichever part of the world they may be in. Part II Corporate Leadership Organization Culture Organization culture may refer to core values of a company, the norms and the manner in which employees are expected to interact with each other at work.

Harley-Davidson has built a community enthusiast around its brand. The company also gives back to the community and this has been a norm that has been practiced over the years. This is because the success of every company is based on its employees because they are always on the ground. Organization Design Harvey-Davidson has gone through several ups and downs and managed to survive. Its survival is based on the proper organization design with each employee knowing the roles they have to play in the company. The company has used certain ways of transformation to ensure its success. They include; • Getting here from there: The company has believed in progress over the years. This has helped Harley-Davidson because it enables everyone feels part of the team.

• Leading the way: Leaders of the company have always shown the direction towards which they want the company to go. This means that every employee is expected to follow what the leaders do. • Challenging the process: This is done through the spreading of power to all the employees through the decision making in which they are included. Ethical Organization Characteristics Harley-Davidson follows all the ethical codes by which a business is expected to carry out its operations. In the organization, learning is not a program but rather a philosophy and this means that employees are expected to develop a lot of intellectual curiosity. The company allows for their employees to practice their ideas and this is a very good way of improving the way things are done within the organizations.

Part III Strategic Plan Summary Conclusion In conclusion, the company has to put its future survival first in order to keep on moving forward. It is not very easy to control a market for such a long time while still delivering quality products to consumers. Having been known to only deliver quality, the company has to stick to this to ensure that they do not lose any clients. • • Corporate Strategy: Harley-Davidson has to adopt corporate strategies which are mainly aimed at the growth of the company. It is very true that the company has already grown so much, however, this can be used to its advantage and further make steps because it is at a position where that is not in any way difficult.

The company can use licensing rights to enter into foreign markets easily without having to worry about the amount of capital they have to spend because this is a cheaper way into foreign markets. • Business competitive strategy: This is a strategy that can be used by the company to grow in the global market. This means that they have to further differentiate their products using all the possible ways. At the same time, the assignments have helped to expand my overall thinking as a student. The ethical issues learnt in business have also been so useful. The class has helped me appreciate the role of businesses and the needs to have them today. The following are the lessons I have learned from the textbook that will help me in my career; • Businesses involve a lot of ethical issues • It is important to compete fairly in business • A business must be run with a lot of discipline • A good manager must be a problem solver at all times • We should work to create employment for ourselves and for other people A career opportunity that would interest me in business is procurement because it is one aspect that is very important.