International Paper analysis

Document Type:Research Paper

Subject Area:Economics

Document 1

At the time of beginning operations, the company supplied more than 50% of the nation's newsprint materials. The company has since incorporated the production of plastic lids and paper cups for fast-food restaurants like McDonald's, Wendy's and Subways thus a significant source of diversified income contributing immense revenues for a company that is facing challenges owing to a boom in electronic media (Bolton 3). This paper will examine places International Paper acquires trees that they eventually utilize to manufacture paper, the mill where production takes place and then analyze the market where the company avails paper for consumption. Where the trees are growing Trees provide necessary raw materials for International Paper Company. The significant demand for fiber instigated the drive for the existence of millions of acres of forested lands. International Paper Company purchases tons of wood fiber and pulp from individual growers in the United States, Brazil, Europe, the Middle East and vast regions of Africa, China, and India. Explicitly, the company sources wood fiber directly from landowners in Brazil and Russia or with the aid of leases (4). The massive consumption of wood-based products creates the economic incentive by forest farmers to cultivate trees. The company has installed the Responsible Fiber Procurement Policy to ensure that the acquisition of all tree fiber from legal sources. This coupled with high-quality products and responsible stewardship of forested regions; the company seeks to refrain from illegally logged forests, trees from areas where conservation measures are threatened by management exercises and lastly from forested areas that are endangered.

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The company is the most significant procurer of wood fiber in the world; therefore it works closely with government agencies like the U. S Lacey Act and the EU Timber Regulation to prevent the entry and proliferation of illegally harvested trees in the United States. International Paper instills efforts to conserve the competitiveness of trees that are harvested legally. To ensure effectiveness in securing sustainable forests and responsible forest stewardship, International Paper has divided its efforts into three main components. The first component involves keeping the forestland forested by providing a ready market for trees for private investors thus discouraging the sale of forest land, encouraging the growth of forests and limiting usage by non-forest users. Regarding social responsibility, the International Papers Company commits vast resources towards environmental, health, safety, sustainability and performance.

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The International Papers Company helps the surrounding communities at large by indulging in social issues and creating measures to curb harmful acts to the environment. The company acts on social responsibility owing to the benefits on the immediate surroundings for the business and profitability. The organization realizes that for it to maintain the firm grip on the international market, it must provide services and goods desired by the markets and job opportunities. The social responsibilities of the company include environmental protection, environmental preservation, employee safety, employee morale, and product safety for all consumers (1998). There is an increasing demand for accountability within the institution despite the installation of reliable measures, policies, and procedures. Therefore, the implementation of quality assurance is a procedure aimed at increasing responsibility with specific attention on the effectiveness of measuring matters of importance to stakeholders, shareholders, and investors.

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Planet The International Papers Company relies heavily on the sustainability of forests and therefore takes the initiative at the forefront to spearhead forest stewardship that will provide healthy ecosystems for future generations. The People living in the vicinity of the forest The company attempts to incentivize people living around forests to indulge in forestry and sustainable practices aimed at maintaining environmental integrity. The company, therefore, works with the government to prevent incidents of illegal logging and encroachment into forested regions. Investing in people The stakeholders of the company comprise of management, customers, employees, suppliers, and the government. All the stakeholders benefit in some way from the company operations, and therefore, during the manufacturing process, the company integrates efficiency to achieve optimum results regarding profit margins, high-quality products, and management of employee resources, social responsibility, and careers.

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Employee safety The International Paper holds paramount importance to the employee safety. The management recognizes that it is the right of every employee to conduct work duties in a safe and healthy environment and therefore install measures that prevent employees from suffering avoidable dangers at the workplace by creating safe and healthy workplaces (1909). Employee development The International Paper management recognizes employees as vital resources that they must nurture and retain. With the help of diversity and inclusion at IP Company, the company can explore these differences in a positive yet nurturing environment. The company tries to utilize the rich set of perspectives. With integration, the IP Company acknowledges different groups of people by treating differences in a culturally and socially-accepted manner alongside equal treatment. Environmental impacts The environmental impacts of the International Paper are significant thus the instigation of changes in the industry.

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The company has embraced usage of modern equipment like the printing press, highly mechanized wood harvesting and utilization of disposable paper leading to vast amounts of waste. The government allows IP company to release 4500 pounds per day of oxygen-consuming substance and about 8000 pounds daily of solids. Cantonment Paper Mill Pensacola The Cantonment Paper Mill Pensacola commenced operations in 1941 and comprises 450 employees and produces linerboard, corrugating medium and fluff pulps used in hygiene products. The international media associated the facility with an explosion that resulted in the release of environmental effluents and enormous energies. The media state that there was a power failure at the facility that occurred in a blast at the adjacent digester. Health Issues The IP management acknowledges the essence of the safety of all the employees. Vision 2020 goals The Vision 2020 goals refer to a set of objectives meant for aligning the business with the needs of the environment around the organization.

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The company comprises 12 voluntary goals that would catapult efforts towards improving the impact the company has on the environment. The company monitors these goals closely for efficiency, and they comprise of fiber certification, recycling, safety, community engagement, energy, supply chain, water stewardship, fiber efficiency, GHG Emissions, air emissions, water quality, and solid waste (1998). Moral Implications Moral implications of the International Paper Company refer to the extent to which the activities of the company are ethical. The company has received numerous awards on the extent that they are moral owing to its ability to maintain ethical business practices and standards with the specific focus on improvement of people's lives, the planet and the use of renewable sources of energy. S dollar and the cyclical nature. Other factors not related to the economy that have an impact include the trend towards electronic substitution for paper, higher energy prices, costs of transportation and decreasing profit margins.

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Trade agreements between the US and the European Union diversify the market significantly by opening new markets and creating a new demand for the company products. Individual organizations benefit from a constant stream of products by the company, and prospective business individuals aspire to earn gainful income indulging the company for trade activities. After the consumers have consumed it Alongside industrial activities, consumption of paper and pulp products results in the release of various effluents in the air and water. International Paper Company After Fifty Years, 1898-1948. New York?: International Paper Company, 1948. Print Mann, James R.  Pulp and Paper Investigation Hearings. Washington: Govt. Print.

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