JOMA COMPANY report

These targets to make the products available to its customers. This comprises opening up companies in North America including Switzerland and United States of America and others in Europe as well as in Asian countries. Moreover, the company has partnered with the major sporting organization to facilitate its distribution and marketing systems. This includes the Olympics and cricket. However, the company has maintained its brand name although undertaking the diversification process. The money efficiency is linked with the operating working cost and is synchronized at 20 percent. Protection of the external environment is also a major concern to be upheld by the Joma company. Therefore, it limits its emission of carbon (IV) oxide gases into the atmosphere. 2011 2012 2013 2014 2015 2016 2017 Net Sales 30357 30834 30307 32838 36170 35982 39394 Gross Margin 27. 1 Operating income 1551 1675 1608 1581 2827 3218 3790 Operating margin 5.

This risk and uncertainty comprise the consistent change in the market structure and trends. This is a result of the changes experienced from consumers exhibiting differential in their tastes and preferences towards the available products in the market. The Joma company frequently these problems in their major markets which are located in North America especially united states of America and Switzerland plus in most European nations as well as their Asian counterparts. The large population and availability of many investments made to sports in these areas provide an adequate market for Joma products and services. However, an insignificant downfall recorded among these potential market sites reduces the company involvement. Additional factors in which the Joma Company frequently experience include legal concerns due to their marketable activities then product accountability.

The action of the company venturing its business into other continent means the company is associating with different currencies. Therefore, The Company has a high likelihood to encounter risks occurring from the exchange in the cash plus other charges including taxes. Moreover, the interest rate keeps changing according to the market behavior. Other cost incurred includes the transportation cost and the receiving of money after the production and marketing of their products and services in the satellite companies may be problematic. The subsequent disbursement at most periods within a financial year might surpass 40% of the aggregate revenue. Measurement of the income Years 2017 2016 2015 2014 Total pension liabilities 1698 1727 1396 1835 Other factors bearing charges 8039 7396 6952 7504 Inadequate transferable capital plus assets resulting in a profit -2538 -2290 -1972 -2105 Total arrears 7199 6833 6375 7234 Total arrears without the total pension charges 5501 5106 4980 5399 Net equity 15667 14365 13061 12088 Aggregate assets 35418 32978 29669 29179 Ration comparison of equity and amount of assets 44% 44% 44% 41% The below statistics provide the financial information of the Joma company.

Consolidated income information from 2013 to 2014 Years 2013 2014 2015 2016 2017 Total transactions 30307 32838 36170 35982 39394 The cost incurred from sales of products -22288 -23488 -25996 -24886 -27922 Gross revenue 8019 9350 10174 11096 11472 Gross margin in percentage 26. 1 Cost of selling -5148 -5626 -5833 -6168 -5870 Management expenditure -1260 -1392 -1532 -1707 -1879 Another operational cost -3 16 18 -3 67 Revenue from operation 1608 1581 2827 3218 3790 Operation margin in percentage 5. 6 Total financial items -428 -325 -344 -422 -500 Total income from the sales of financial items 1180 1256 2483 2796 3290 Margin measured in percentage 3. Based on the census conducted in 2016 Switzerland population has surpassed 8 million. Nonetheless, this population is anticipated to exceed 9 million people by the completion of 2022. Approximately 5 million personalities in Switzerland are either entrepreneurial or laboring in government or private institution while almost 3. 5% of the inhabitants who are accountable to be in the labor industry are jobless.

The gross economy of Switzerland has developed within the past 10 years. It was projected to be valued at USD 295 billion by the completion of this financial year which is lower than the average standards. Still, the tendency is predicted to have a descending trend plus by the end of 2022, the administration would have recorded a devaluation of 2. It will be priced at USD 65 billion. On the other side, the Switzerland government is be lending most of its funds to other nation for development purposes. The exports are measured to cost more than USD 25 billion. FIVE FORCES BY PORTERS The threat of new entrant into the business economy in Switzerland is measured to be low. This fashion industry has already companies that have been established and control the market shares in Switzerland.

Therefore, they are well familiar with the taste and preferences of their consumers. This has also improved the loyalty and trust of the customers. The companies have also established to the infrastructural system to assist in the distribution of its products. New companies may have the low bargaining power of suppliers. Therefore, new industries may be forced to invent an additional mechanism to complement their commerce situation to get a share in the market. In conclusion, investment by Joma on the Swiss business economy is worth it. The availability of good market to facilitate the fashion industry will enable Joma company to meet the demand of the people. This would increase both the bargaining power of supplier and customers to the goods produced by the Joma company.