Launching Bobux products New Zealand to Italy

In the same vein, I wish to thank my project supervisor, for the valuable knowledge and vices he shared. I am also indebted to my sundry who proofread the manuscripts and offered useful contributions. I cannot forget all my dear friends, my course mates who inspired and helped me in one way or another. Finally, I appreciate my mother for her moral and spiritual support and my sisters for being a reliable source of inspiration and lastly my dad who has been a pillar of support. Executive summary Bobux seeks to conduct an effective cultural and marketing strategy in Italy through the development of a reliable communication strategy. 6 Bobux Products……………………………………………………………………………………………. 6 Business Opportunity………………………………………………………………………………………. 7 Competitive Landscape……………………………………………………………………………………. 7 Cultural Varaibles, Business Practices, and Communication Strategy………………………………10 Cultural Variables…………………………………………………………………………………….

10 Business Practices……………………………………………………………………………………. Evalution……………………………………………………………………………………………. 12 Action Plan………………………………………………………………………………………………. 12 Qualification……………………………………………………………………………………………. 14 References 15 Introduction Overview of the company Bobux was established in the year 1991 by two entrepreneur well known as Chris and Colleen Bennett. The Company is situated in New Zealand, and it design variety of footwear for children. Recently the company has just released a new shoe brand to the market. The new shoe was designed by a French designer called Solene Roure who had previously worked with other big companies like Nike, Levi’s and Louis Vuitton. Roure has helped Bobux to release Aktiv and Xplorer Background and Situation Analysis Bobux Products Bobux creates all types of children shoes. For instance, they make shoes that can be used by children in every single stage of development such toddling, pre-walkers children, toddling, as well as preschoolers children and even primary aged school children.

The company has established its profile both locally and globally, and it is now massively penetrating into other countries like United Kingdom, Australia and many more (Spencer, 2008). Bobux has stipulated some of the ways that will help them to overcome key challenges in the market and be in a position to effectively undertake proper objective attainment. With such considerations, it will bring proper aspects that will help the company attain effective opportunity attainment. Competitive Landscape Competitors Analysis in the market The main competitors of Bobux company in making children shoe is Clarks, Start-rite and mother care among other companies. These companies are the giant companies that have established their profile in the markets (Wrenn & Mansfield, 2014). Thus, for Bobux to enter the market and establish its brand by creating its company value through strategic positioning message.

Recently the company has posted the new pictures of the new products that they are producing to capture their attention so that they can be able to raise concerns accordingly. Such actions help the company to capture the attention of customers so that they can not only buy the products but also make a comment that can be used to make relevant changes which will be used to improve the company (Van den & Weed, 2014). Posting pictures on the website is fundamental since it serves to popularize the company and also to expand its market beyond. Preliminary strategy The current Italian customers demand likely to remain unfulfilled because available shoe imports are expensive and of poor quality as such the company should devise a preliminary strategy for entering into the megacities of Italy and to attract the new customer by making the customers fall in love with its products through product advertisement (Fernando et al.

The company also should seek to promote its picture and product to the outside market. Also, currently the company is still conducting most of its store management activities in a manual way this often results in errors and wastage of time. The company is also experiencing a challenging competitive price due to the high costs of a structure. Absence of experience due to its brief engagement in shoemaking industry, this is a disadvantage to the company because based on this short time experience in children shoe development the company finds it hard to command a respectable brand image in a new country. Opportunity New Zealand is quickly and widely spreading its product market, As such there a few open doors for any organization to do well.

Bobux company is exceptionally very much situated to exploit this development given its nearby approach and modest cost. Cultural Variables, Business Practices, and Communication Strategy Cultural Variables Research shows that Italian culture promotes the business environment. However, it can be challenging for foreign companies to succeed in Italy because Italy legal requirement is exceedingly different (Prato, 2016). As such it is important for entrepreneurs who want to venture Italy to interact more with the Italy environment together with its people. Most of the Italians like to use their language as such it is also important to advertise your product in writing that has translated the language to favor the Italians (Prato, 2016). Also, understanding some cultural features of Italian is essential. On the contrary, market positioning is another key business practice that the organization ought to consider.

For the firm to discern customers who want the best possible shoe design, market positioning should be effectively considered. Shoes that will give them the benefit of the latest innovation and offers maximum comfort. Communication Strategy Objectives Regarding the public knowledge of Bobux products, the people’s knowledge about the products have penetrated. However, a lot still needs to be done to expand the communication about the new products. Bobux can opt to communicate their product information through ads, social media, and different online campaigns. It will always depend on different factors including costs and the structure of the target market. Messages The message being communicated determines the ability of customer satisfaction. Customers will be satisfied differently depending on the information that they get from the look of the outlined message.

Messages are informative and will give the best ways through which different key issues can be reconsidered in due course. Generating awareness is performed through the media such as social media, internet, newspaper, TV and even the magazines. Awareness arouses interests among the customers, and when a customer has developed interests in their minds, they will act towards purchasing the products. Action Plan Planning is an essential tool for any organization. For a company to prevail in a market and overcome key wild rivalry, they have to respond to the requirements of their clients speedier and more viable than their contenders. They respond to this need by coming up with an effective action plan which will help them undertake key factors considerably.

The footwear should meet the quality necessities and must have an innovative high standard. A change could be conceivable concerning the standard and the design. In the footwear exhibition campaigns as contenders strive to coordinate the requirements of the clients. The company should always aspire to produce quality products and top-notch design, with the classy design that will become competitive in the market because this is what customers often look for in a car. With such consideration, the company will be able to manage their actions in the Italy market. The plan should be effective and touch through key issues that will enable the company achieve the best strategy. There are key issues that will be enhanced that will eventually overcome key challenges that the firm faces.

The goals being the most important aspect should be able to provide effective pathway that will boost reliability and ensure that only the best practice has been used. Time When establishing the action plan, time should be the most significant component to be considered. With planned time, there will be clear aspects that will enhance key cultural issues that will be addressed by the company. , Kotler, P. , Harker, M. , & Brennan, R.  Marketing: an introduction. Pearson Education. Routledge. Colic, M. , & Tjew, S. L.  Sustainability in fashion supply chains by closed-loop logistics systems. Fernando, G. D. , Schneible Jr, R. A. , & Tripathy, A. Routledge. Keiser, S. , Garner, M. B. , & Vandermar, D. Routledge. Solomon, M. R. , Dahl, D. W.  Business planning and market strategy. SAGE Publications.