NASC Marketing Report

Document Type:Thesis

Subject Area:Business

Document 1

Its primary mission is to promote the spirit market in Australia and become an international player while inspiring other producers within the industry. Some of the products offered by the NASC Company are gin, vodka, and whiskey but the most common brands are Blue Harbour and Wild Wombat. Strategies for creating global awareness Building a brand awareness helps in the success of a business. Development and exploitation of essential relationships among the consumers and the products, the consumer and the business, the consumer and the product, and among fellow consumers is a plan that enhances the belief that a consumer is part of a certain brand’s “community” (McAlexander, Schouten & Koenig, 2002). These three relationships play a significant role because they help marketers in the creation of brand awareness both nationally and internationally promoting long-term profitability and substantial market share. International awareness of a product fosters brand community and makes it be identified based on commonality of its members. The product/brand community consumers define themselves by being devoted to specific products which are closely related to other symbols at the market. Creating a healthy product awareness is an essential strategy that helps indirectly impacting bottom line sales of a business. A good plan for brand awareness needs a multi-faced principle of enhancing brand engagement with previous, present and future consumers. Considering a global perspective where 70% of consumers’ buying experiences depend on how consumers feel they are valued, there is a need for brands to develop a loyal following up of active consumers.

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Its marketing team should sample out individuals who have visited its website in the targeted market or have shown interest on its products and sensitize them concerning the benefits associated with its brand and how you intend to satisfy their needs. Retargeting to establish brand recall Retargeted advertisements refer to digitalized displays that “retargets” a person who has visited frequently visited a business website. Using this time of advertisement helps in stimulating product recall and encouraging prospect consumers to keep on revisiting the business website (Karam & Saydam, 2015). Retargeting aims at reaching prospective customers who have a preliminary awareness of the products offered by the business, individual who has access to emails and other people who have searched the brand by name. On the other hand, there is a need for a company to customize its marketing messages by developing an “A/B split test” The test helps the business in determining the improvements of brand presence at the online platforms.

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The company should use social media to announce and advertise the launch of its new products in the European market. NASC should regularly launch new strategies and always publish them on different social media platforms. Therefore, consumers do not have to keep on waiting to read the launch of new brands from the newspaper the following day. This is something that is mostly ignored by most of the firms because of the expenses involved, something that makes them compete unfavorably. According to research, management of online reputation is an emerging issue that different firms are investing in heavily. After completing such analysis, the company will find out the most crucial tasks regarding its effect on various sources of competitiveness. Based on the NASC’s vision and strategy, appropriate tasks will then be selected as a consumption case of media platforms.

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The other significant issue that NASC Company should put into consideration is that the significance of impact on cost, focus and product differentiation will differ from one company to another. Therefore, there is a need for NASC Company to adopt this and other tools of management to prioritize its strategy. For instance, according to the diagram above, it is evident that the highest cost impact, shown by an entirely shaded circle, represents tasks in Sales and the ones in Inbound Logistics (Singla & Apoorv, 2015). Such adverts must not associate alcohol with sexual, social and physical performance and it should not enhance the immoderate use of alcohol. Strategies for penetrating European markets The strategy of penetrating European market by both Blue Harbour and Wild Wombat will need developing a business plan that will need specific decisions guaranteeing the accomplishment of actions taken by the business.

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Entering European market will be a learning process where the company will keep on investing to achieve the intended market position that is determined by strategic positioning process. It is during this process that the management will aim at introducing the two products as benefits or advantages which are assumed to attract the targeted consumers. Whether the target is achieved or not will be based on the competitors in the European market, its competitive power and the company itself. The alteration of such prices will only be effected after considering the current prices of the same products offered by its competitors. However, the company should employ this strategy cautiously because it can affect it negatively. This is because decreasing the prices by a significant margin may make the consumers feel that the two brands are sub-standard.

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Augmented promotion of both Blue Harbour and Wild Wombat The continued promotion of both Blue Harbour and Wild Wombat alcohol drinks on the social media and other platforms can result in the dramatic outcome. For instance, advertising the two brands can help in enhancing brand awareness in the European market. Recommended strategies for managing European marketing campaign The recommended marketing strategy of NASC Company in European countries should be based on the consumer satisfaction, safety, and taste of the two brands offered by the Company. The marketing campaign should be structured in such a way that it is lifestyle oriented and it mostly focuses on energetic benefits of ingredients used in making the drinks (Leppäniemi & Karjaluoto, 2008). NASC should concentrate more on online advertising campaigns because its products are new in EU market and it is trying to attract the attention of many people.

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Moreover, the company should place different printed ads on the prominent circulating magazines in European countries, running correspondingly with a commercial advertisement on television. Such sustainable campaign should be extended for almost ten months until when the business gains roots in EU. cep. eu/Studien/cepInput_Alkoholstrategie/cepInput_Alcohol_Strategy. pdf Leppäniemi, M. Karjaluoto, H.  Mobile Marketing: From Marketing Strategy to Mobile Marketing Campaign Implementation. Singla, M. Apoorv, D. How Social Media Gives You Competitive Advantage.  Indian Journal of Science And Technology, 8(S4), 90. doi. Evaluating international market.  International Marketing Review, 34(7048), 34-35. doi. org/10. bmj.

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