Nokia case analysis

On the other end, companies such as Nokia are struggling. Nokia has been facing many challenges with the current market. The company is trying to heal from the recent market surge that happened due to the introduction of Android. In a recent report, Nokia sold 17. million smartphones which were an increase compared to 2017, 7. He was described as one of the visionaries of the company who brought tremendous changes to the company, especially on networking, mobile phones, and consumer electronics. In 1998, Nokia was considered to be at its peak considered as the leading mobile phone manufacturer (Alacacer, Sniverly & Khanna, 2017). The company develops and deliver end-to-end network equipment, software, and services that are available globally (Viertola & Nokia, 2003). According to Nokia (2019), they have combined the support of more than 6. billion subscribers both in the public and private sectors that enable the company to increase its productivity and enrich lives.

Internal and external analysis As stated above, Nokia has had some ups and downs that have been affecting the operations of the company. This section will analyze the full business environment that affects the business and some of the factors within Nokia that affects its strength (Coan, 2019, pp. To examine both internal and external PESTLE and SWOT analysis tools shall be used (Tsangas et al. pp34). One will appreciate the situation that Nokia has been since its inception. Citizens do enjoy political freedom within the country. The country is considered to be the first country to allow women to have a right to both votes and run for public office. The country has a sizable number of immigrants which reduces the tension between the finish speaking and the Swedish speaking minority (Prindiville & Hjelm, 2018).

Other than that, Finland is a member of the European Union (EU), that can make Nokia get much of the political interests from the EU countries (Holder et al, 2019). With the establishment of the European single market which guarantees free movements of goods and services in EU countries, makes Nokia in a better place where it enjoys low trade barriers and direct investment with countries in the EU (Todorov, 2018, pp. In 2010, the year where the company had economic struggle saw the company have a net profit of 290 million dollars which was 40 percent down compared to the previous year. According, to CEO Kallasvuo, this was because of the inability of Nokia’s performance in the competitive smartphone market (Alacacer, Sniverly & Khanna, 2017). Social Cultural Mobile phones have nowadays become a more accessible tool.

This has not only made it be a simple communication tool but also a partner to all the day-to-day activities. Mobile phones have been used in day-to-day operations meeting people personal needs no matter their nationality, race, beliefs, and regions. In 1998, the company kept on introducing new models annually and encouraged its customers to customize their devices (Alacacer, Sniverly & Khanna, 2017). In 2017, the company announced the "OZO reality," which is considered to be the highest level of consumer experience that will come up with new possibilities that will increase efficiency (Nokia, 2017). They are coming up with innovations that would ensure storytellers assessed enable audience to development and a new platform for them to deliver the promise of transformative, which would intron help humanity feel closer to each other (Salmimaa et al, 2018, pp.

Environmental In business, every environment has different norms that affect the performance of the organization. Nokia has also been affected by the environment. It operates within the EU environment, which is considered to be challenging. Big companies have found it hard to operate in the EU. For instance, Google received a $1. billion fine, for “Abusive” online advertisement where the European commissioner indicated that Google violated the law by restricting business partners is search advertisements (Warren, 2018). Any actions taken by the EU would affect the performance of Nokia either positively or negatively. Additionally, Nokia has always been a good performer in any new market. It has some experts that perform in any new markets. This has helped them build a new revenue stream. Weakness Just like any other company, Nokia also has some weakness.

The company needs to invest more in new, emerging technologies. There are also new growth markets of its products. Threats Changes in consumers buying behaviors is a great threat to Nokia. Additionally, the new technologies developed by competitors is a serious threat to the company. There is also a threat of counterfeit and low-quality products, especially with the emerging markets and low-income markets. BCG Matrix Many customers did switch from Windows to Android when it was introduced into the market. The company is currently focused on sharpening in customer focus and maintaining long-term cost leadership. The company should ensure it has optimized its operating model so that it retains its competitive advantage. Conclusion Nokia is c considered to be exposed to various risks and uncertainties that surround the company. The company ought to work to ensure the company is back again to its feet like before.

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