PESTLE Analysis of Moving Lifepharma to Greece

Document Type:Thesis

Subject Area:Marketing

Document 1

With analysis of political, economic, social, technological, legal and ecological factors I would like to evaluate why it is necessary to move Lifepharma Company to Greece putting. Political • Political stability, according to (Caselli et al, 581) out as outlined in the constitution of Greece, the executive power is exercised by the President. Therefore, he has the power over the whole republic legislation. This has then had a positive impact on the political statues of the country reason been it contributes to political stability. • Unity entrepreneurship, as a positive impact, the country has established good relations terms with other countries hence embraces the strength of one unity entrepreneurship (Caselli et al, 585). This has a negative impact on the economy of the country. • On another side, it has also made positive progress in terms of improving macroeconomic stability.

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It has been achieved under the supervision of its creditors. • Corruption is a problem, there has been an increased labor market impedes in terms of producing new jobs to the citizens (Dritsaki, 238). Sometimes, it is good to consider labor from different countries. This was a favorable factor of the economy. • The country embraces Agriculture, mainly, over the years, the country has depended on agriculture with main crops been tobacco (Buhalis, 449). The country also has had fishing industry as the country has coastal regions. As an impact of diversification of the country, it is looking like agriculture is taking a big portion of the income generating activity. It now covers 16% of the gross domestic product of the country (Buhalis, 551). of the total income. The government has outlines its spending from the gross domestic income (GDP) and allocate it to the budget (Zavras, 209).

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This legal rule has not seen or has not put into considerations that the government has debts. Therefore it is considered as negative impact because it does not equally put into budgets of the country. • It is a legal law by the government of Greece to avoid the political and economic collapse. • With a positive impact on the economy through use of technology, the government recently has initiated vital improvements in order to meet competitiveness of the economy (Tsiotsou, 146). The government is now using electronic transactions use of cloud-computing services and others. Tsiotsou, 146). Additionally the use of ERP system is used to conduct and keep private government data. • Upgrading on public sector, the government of Greece now focuses on upgrading the data infrastructure that will help the public sector of the country.

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Like other global countries, Greece as developed talents and has a lot of elite generations. However, some of these elite have got opportunities to run the machines while others remain jobless. Social • Greece has one of the ancient cultures in the world. With an exception of 2% of the Greece population, the rest of the population share common ethnic identity. • Gender Equality. This contributes positive oneness of the country. • The Greeks social class and life is marked by their mobility, as all the countries of the world would behave wealthy families’ lives in the urban areas for instance Athens. People’s social statues are determined by a number of factors including education and occupation. Ecological Ecological factors are those that affect the environment of business of enterprise location. • These are factors that are concerned with the environment around the country.

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Works Cited Berkman, Lisa F. Ichirō Kawachi, and M. Maria Glymour, eds.  Social epidemiology. Oxford University Press, 2014.  What Rating Agencies Demand from National Governments. Dissertationsschrift eingereicht an der Berlin Graduate School for Transnational Studies (2014). Kittinger, John N. et al. From reef to table: social and ecological factors affecting coral reef fisheries, artisanal seafood supply chains, and seafood security.

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