Proposed Three Star Restaurant and Catering Hotel In Guildford Surrey

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The restaurant aims provide services like; outside catering, event catering, deliveries as well as offering cocktails to companies. CONTENT PAGE Executive Summary……………………………………………………………………………………………………………2 Business Overview………………………………………………………………………………………………………………. Introduction 5. opportunity and entry strategy 6. Competitive advantage 6. Growth plan Business and Operational Strategy……………………………………………………………………………………………. Marketing…………………………………………………………………………………………………………………………8 8. SWOT Analysis 9. Market research 9. Market analysis 10. Distribution channels 11. Advertising and promotion Strategy 11. Strategic alliance 11. Credibility and Risk reduction Team and Management Structure………………………………………………………………………………………………. Financial Budgets and Forecasts…………………………………………………………………………………………………15 15. Assumptions 16. Pre-operational cost 19. Cash flow forecasts 19. Break-even Analysis 21. Profit and loss forecast Conclusion……………………………………………………………………………………………………………………………22 Recommendations……………………………………………………………………………………………………………………. References……………………………………………………………………………………………………………………………. Appendices……………………………………………………………………………………………………………………………. Business Overview Introduction Galaxy is a three-star hotel proposed to be located in Guildford Surrey area. The location is convenient because it's the middle ground for many institutions that form the basis of our target market. For example, the various campuses around the city are easily accessible from Guildford Surrey. It will enable us to efficiently operate around these institutions and quick accesses the Environmental Affairs, all of which constitute a significant portion of our target market. The company will seek to partner with the organizations around to be their sole supplier of foods and beverages. The business aims to achieve this by acquiring exclusive rights to offer our services to these institutions. The venture also wants to ensure that whenever there is a function at these organizations, we will be tasked with the responsibility of supplying them with foods and beverages. The clients can choose from a variety of foods stuff in our menu and a range of drinks at our disposal (Kelliher & Perrett 2001). Opportunity and entry strategy The venture intends to collaborate with organizations around the country to be their sole customers when it comes to outsides catering.

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The investment will achieve this by negotiating for contracts with these institutions. These are some the entry strategies; • Offer services at a price that effectively compete in the market • Offer a wider variety of [products and services • Ensure customer satisfaction through quality services. Competitive advantage There are two other main competitors in this type of business that serve the middle to high end of the market. These enterprises compete on service. Opening new branches, Value addition to the products and services provide an avenue to increase revenues and Switching to 24 hour operation overtime will enable us grow. BUSINESS AND OPERATIONAL STRATEGY The company will seek to partner with the institutions around to be their sole supplier of foods and beverages. The business aims to achieve this by acquiring exclusive rights to offer our services to these organizations.

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The venture also wants to ensure that whenever there is a function at these institutions, we will be tasked with the responsibility of supplying them with foods and beverages. The clients can choose from a variety of foods stuff in our menu and a range of drinks at our disposal (Kelliher & Perrett 2001). The venture also targets corporate events and other such functions. Market Analysis Year 1 (£) Year 2(£) Year 3(£) Year 4(£) Year 5(£) Potential Customers Growth CAGR High income earners 12% 1304 1304 1506 1648 1640 12. Middle income earners 9% 801 889 925 1005 1131 9. Other 0% 0 0 0 0 0 0. Total 10. The third platform will be through branding. It would involve ensuring sufficient variety of branded commodities and items at our disposal all the time. These imprinted items and products will include t-shirts, biro pens, and mugs. The fourth platform will be our direct clients. Since we aim to ensure that customers are satisfied, we will rely on them to market our company to other potential clients.

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TEAM AND MANAGEMENT STRUCTURE The company will comprise an executive manager in charge of the broader strategy and formulation and implementation of the company's vision and mission. There will also be five departmental managers which include; 1) Operations: Will deal with operations of the company. Finance and accounting: will be in charge of the companies finance in both short and long-term. Human resources: will ensure the workforce affairs are in line with company's policies while procurement will be tasked with securing raw materials needed for the operations. Marketing: provides marketing strategies and businesses visibility responsibilities 5) Procurement: ensures goods are promptly purchased and delivered. References Barrow, C. Barrow, P. Brown, R.  The business plan workbook. Kogan Page.  Strategic Change, 13(1), 37-49. Godsmark, C.  How to Start and Run Your Own Restaurant: An Insider Guide to Setting Up Your Own Successful Business.

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How To Books Ltd. Jones, E. Mason, C. Stark, M. What do investors look for in a business plan? A comparison of the investment criteria of bankers, venture capitalists and business angels.  International small business journal, 22(3), 227-248. Phillips, P. Koh, S. C. L. Simpson, M. Padmore, J. Cabi. Rhetoric? International Journal of Contemporary Hospitality Management, 10(3), 88-95. Spence, L. J. Jeurissen, R. Ritchie, B. W. Burns, P. M. Palmer, C. Pro Forma Balance Sheet Year 1 Year 2 Year 3 Assets Current Assets Cash £7,821 £56,342 £113,586 Other Current Assets £0 £0 £0 Total Current Assets £7,821 £56,342 £113,586 Long-term Assets Long-term Assets £32,500 £32,500 £32,500 Accumulated Depreciation £6,504 £13,008 £19,512 Total Long-term Assets £25,996 £19,492 £12,988 Total Assets £33,817 £75,834 £126,574 Liabilities and Capital Year 1 Year 2 Year 3 Current Liabilities Accounts Payable £10,752 £13,421 £14,502 Current Borrowing £0 £0 £0 Other Current Liabilities £0 £0 £0 Subtotal Current Liabilities £10,752 £13,421 £14,502 Long-term Liabilities £0 £0 £0 Total Liabilities £10,752 £13,421 £14,502 Paid-in Capital £70,000 £70,000 £70,000 Retained Earnings (£800) (£46,935) (£7,587) Earnings (£46,135) £39,348 £49,659 Total Capital £23,065 £62,413 £112,072 Total Liabilities and Capital £33,817 £75,834 £126,574 Net Worth £23,065 £62,413 £112,072.

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