RaisinAble Limited Business Plan

The RaisinAble Company is a processing company that depends on agricultural products such as nuts, vine fruits, and tree fruits to produce readily consumable goods The RaisinAble business plan consist of a comprehensive market analysis and research where it will discuss some of the demand and supply factors and implications. The plan also entails the Porter’s Five Forces which are explained including bargaining power for customers the threats to new entrants, bargaining power for suppliers, competitive rivalry, and threats of substitutes. Moreover, the plan goes on to include a PESTLE analysis for the RaisinAble Company by outlining its political factors, economic, social, technological, legal and environmental factors. In the plan also, there is an explanation of a SWOT analysis of the company which gives a description and position of the company in terms of strength, weaknesses, opportunities and threats.

There are also marketing strategies, pricing strategies, sales strategies, personnel and productions strategies of the organization. The company has very great opportunities to grow into the international and the local market which will be more significant for its success. The company has been making massive sales over the past decades and focus on increasing their operations to the international market. Industry and market analysis The company has experienced an increase in product sales over the past five years which has been increasing steadily. There are different sales volume which differed between the branding of the products. The company makes more sales on the sales of goods with supermarket won brands than the organizations branded products. Moreover, the market analysis also considers the dynamics and attractiveness of a particular market.

Market research can also be defined as a set of processes put in place to link the customers, producers and the end users by use of information collected from the market. Some of the data used in market research originate from market monitoring, marketing opportunities, and market evaluation. Many tools can be used to conduct and explain market analysis and research including the Porter Five Forces, PESTLE analysis, SWOT analysis, and the Ansoff Matrix. Porter Five Forces The business macro and microenvironment are very critical in an organization which should be analyzed and studies very well. The RaisinAble Company is one big company which has various distribution channels and is highly competitive thus discouraging new entries to the market. It also has high customer loyalty which cannot affect its profitability when there are new changes (Michael).

However, the high profitability of the company has ever attracted other organizations to venture into the market and pose as competitors of the RaisinAble Limited. The company also has a strong brand image that discourages other industries from entering the UK market as its competitors. Most importantly, the RaisinAble Company is optimized by competitive strategies that discourage other companies to enter and interfere in its market. Bargaining power of customers The price of products can be affected by the concepts and perceptions of the customers over the particular product. The RaisinAble has customized and high-quality products which has reduced the customer bargain power (Michael). Some of the common factors that affect customer bargaining power are switching costs, availability of information, buyer price sensitivity, and advantages of the products (Kenneth).

The products are also designed and aimed at satisfying the consumer needs. However, there are some strategies that the RaisinAble Company has put in place such as market segmentation which will help to focus on the potential consumers of its products in the market. It is thus essential for businesses to be aware of their competitor’s strategies in the market and do more than they have done. Some potential factors of competitive rivalry include online and Offline Company’s competition, firm concentration ration, level of advertising expense, sustainable competitive advantage. The RaisinAble Company is highly competitive and owns a significant competitive advantage in the UK market. It also has a lot of promotion and advertisement strategies that help it to get through the market easily gaining more market share.

PESTLE analysis This is a standard tool that is used to analyze some of the external factors affecting the organization such as political, economic, technological, legal, social and environmental (Rastogi and Trivedi). • The exchange rates of the Pound which is competing for the US dollar and the Euro has given the UK industries international competitive advantage since customers would prefer purchasing products from the UK because of the low prices and exchange rates (Stefan, and Wagner). • There have been reports on the likelihood of interest rates being increased in the next year which will affect the organization and others who are in debts. Social factors Factors are revolving around cultural aspects, population growth rate, health and safety, career attitudes and general social welfare.

The RaisinAble Company will be affected by social factors including: • Increase in aging population which will require the health products from the company to improve their health will help in increasing sales and demand of the products. • The demand for products will also be increased due to the consistent rising of the population in most of the market segmentation of the UK. Environmental factors • The environmental factors that affect the organization include • Agriculture in the UK is dominant of late resulting to reduce in supplies and raw materials. The company has therefore sought to import raw materials from other countries rich in agriculture. • The implementation and use of greenhouses have led to an increased supply of the raw materials for the company to process its products.

SWOT analysis SWOT analysis is a theoretical tool which is used to measure the performance of an organization. It is essential to consider a SWOT analysis when building up strategies for the company more so the marketing strategies. Staffing ◦ The organization has a significant number of staff who are distributed across all the sectors of the company including production, distribution, and sales. ◦ It also considers hiring skilled employees from a pool of talents in the UK where it gets instrumental talents and brains to work effectively in the organization. ◦ The RaisinAble Company also has very competent employees with a high level of responsibility and teamwork. The employees are also technologically advanced leading to good working environments and achievement of their best.

Warehousing and distribution The RaisinAble Corporation has good inventory management which entails importation of raw materials globally. The RaisinAble Company required the following strategy to be sustainable and competitive in the market and make more profits: Marketing strategies Marketing and advertisement are fundamental concepts that the RaisinAble Company has to take in action for its success. It will conduct product promotions on social media, roadshows and other forms of internet marketing. The company will also use the media advertisement such as radio, television and print media to inform the public about its products and attract more customers. RaisinAble organization will also consider creating good relations with the consumers or the regular customers who will help to market the products through referrals.

The marketing strategies will lead to increased customer turn up hence growing the sales of products. ◦ Product delivery of most of its goods to the consumers to their doorsteps. The consumers will be motivated to purchase the products online. Market and product development strategy The RaisinAble Company looks forward to introducing new products to the market. The innovation of its products is one of the ongoing projects which is believed to have a significant impact on the sales and the market. The organization also implements market sustainability strategies to enable it to be prominent in the market and leader. The RaisinAble Company will implicate this approach to test its performance. High-profit growth indicated high performance (David). Number of customer and customer return rate Customers are the direct market ends for the products.

Increased customer return rates imply a significant growth in the organization. Besides, the customer number is also a key indicator as it indicates the probability of sales of products within the organization. There are many other competitors in the market which pose as threats and risks to the company. ◦ Inflation and fluctuations of currency exchange rates ◦ Change of prices in the economy. The RaisinAble Company can initiate strategies to mitigate the risks and ensure that the organization is one safer side and is exposed to minimal or no chance in the economy and market either internally or externally. Financial statements Assumptions to forecast financial statements ◦ Increase in demand for healthy products from the RaisinAble Company will lead to the creation of more outlets and an increase in production.

◦ There will be increased sales due to the rise in demand ◦ Increased awareness of health and lifestyle in the UK will lead to the creation of more healthy products which will attract a large population who want to use products that impact on their health status positively. ◦ The company should consider modification and development of new products which fit the consumer preferences and needs in the market. ◦ The RaisinAble Company should also diversify in its operations and resolve to online selling of products and delivery. ◦ The organization should also consider using the internet extensively as a marketing platform such as the use of social media, websites, SEO and SEM and email marketing which will increase the number of customers and in sales.