Report on sarawak energy
Document Type:Case Study
Subject Area:Business
While advocating for inculcating and enforcing transparency, the report further puts forward more solutions to the issue, including making corporate reputation integral to Sarawak Energy’s management framework and improving communication with stakeholders. A culture of transparency, as a solution, is arrived at by employing a criterion that considers, the cost, the ethics, customer experience, ease of implementation, and the risk posed by each of the possible solutions. ISSUE Sarawak Energy, like other corporations in the modern times, has to contend with demands for friendly corporate reputation. The organization’s Executive Vice President for Corporate Services, Aisah Eden, highlights the necessity facing the company with regard to cultivating a presentable organizational reputation, and how poor reputation could hurt the company’s performance in various area including growth agenda and sustainability. Indeed, organizational performance is closely linked to the image it can create among the populations.
Hydropower development is at the center of the company’s activities. Even though the company asserts its commitment to clean, renewable, and sustainable electricity supply, it is worth noting that its hydropower production is bolstered by diesel, gas, and coal. As such CO2 emissions are a significant issue that touches on both sustainability and organizational reputation. Sarawak’s dam construction initiatives and the impact they have on indigenous communities, for instance, loss of homes and livelihoods have also been an area of scrutiny. Just as significant is the environmental impact of the dams particularly flooding, and therefore, destruction of large swathes of land. Secondly, although a soft concept, corporate reputation requires an organization of Sarawak Energy’s scale to commit adequate resources and diligently handle issues that hurt its image. Organizational reputation is critical in addressing challenges linked to sustainability efforts, one of Sarawak Energy’s strategic agendas.
While the growth agenda has taken off quite well with massive resource allocation, adequate mitigation of risks associated with negative corporate reputation remains to be seen. ALTERNATIVES 1. Fully Incorporating organizational Reputation in Corporate Management and Governance Good reputation, and the associated benefits, is a consequence of supportive organizational management rather than by chance. Transparency as a company strategy is directly linked to the management practices, ethical practice, and good reputation. The management team should appropriately handle any misconceptions that touch on Sarawak Energy’s operations by availing not only consistent but also accurate information to the stakeholders. The management has a responsibility of ensuring that the information that is decimated to the public is not misrepresented or misinterpreted by constantly countering misinformation that may tarnish the organization’s reputation. Such efforts help minimize levels of uncertainty among the stakeholders.
Indeed, information transparency is an indispensable tool for building trust or regaining reputation. Proactive communication as a strategy also demands that Sarawak Energy is responsive to the pertinent issues affecting society and the environment. It is, therefore, paramount that the management is in touch with the stakeholders so that they have an accurate understanding of matters that are most likely to cause discord with the public or even staff. For Sarawak Energy, environmental issues are in need of an urgent response. For instance, Sarawak Energy should focus substantial share of resources in conservation projects, or such initiatives that minimize wastage and pollution, and accompany these efforts with robust sensitization and media campaign to publicize such actions. Press releases are an example of avenues an organization can use to contact and influence the audience of stakeholders.
Ethics Ethical practice in business has become so pertinent that the adverse effects suffered due to a company’s unethical practices, including admonition, loss of reputation, and hostility from customers and the public, may effectively hamper profitability. The concept of ethical business is rather broad but weighty, touching on such aspects as morality, honesty, the common good, and social responsibility. Ethical considerations are particularly important in a business environment where there is plenty of pressure, socially, economic, and situational. Fully Incorporating organizational Reputation in Corporate Management and Governance 2. Enhance Transparency 3. Transparency is associated with honesty, and therefore, a moral pursuit Communication should reflect the honest and factual stance of the company rather than a tool to hoodwink interested stakeholders. Total Score 9 11 10 Score based on relative appropriateness of different alternatives RECOMMENDED SOLUTION Pursuing a culture of transparency emerges as the most appropriate solution for Sarawak Energy faced with a severe risk of declining reputation.
The measure is favorable not only for ethical standing but also due to relative affordability compared to an entire overhaul of management structure, and the benefit of long-term culture of discipline that will preserve the gains of the initiative, into the future. Still, in the long-term, Sarawak Energy ought to pursue a rather all-rounded strategy that involves the rest of solutions to enhance the organization’s reputation among stakeholders. IMPLICATIONS FOR IMPLEMENTATION Pursuing transparency successfully necessitates the input and cooperation of the management team. Organizational Image/Reputation". Research Collection Lee Kong Chian School Of Business 2. library. smu. edu. doi:10. rbgn. v20i1. Drumwright, Minette, Robert Prentice, and Cara Biasucci. Behavioral Ethics And Teaching Ethical Decision Making".
From $10 to earn access
Only on Studyloop
Original template
Downloadable
Similar Documents