Strategic analysis

He identified the internet as an ultimate way in shopping online will not be tapped and most lucrative market. The founder launched amazon at a small office which was in Seattle, and he had a vision of using the internet to make a revolutionary in book buying and give the online pleasure of doing business online. By the year 1997, Amazon was named as the most successful online retailer, and it had earned over 15 million dollars. From then on, this company has developed increasing its yearly revenues to over 2. billion dollars in the year 2000. In the year 2017, Amazon proved to be much dominating in the online market by selling hardware, and the company made a profit through selling Echo Dot, Echo devices and fire Tv with Alexa. Amazon has made its bases clear, and they are in a position to withstand the competition from other companies such as Apple, Google, Walmart and other online retailers.

VRIO According to Cruz & Alley (2017) is a framework tool which is used to analyze organizations internal resources and capabilities. Also, the VRIO is used to discover if the organization has a way through which it can achieve to compete with other companies which are in the same field. Those who developed the VRIO tool argued that for a competition to be sustained the organization resources have to be rare, valuable costly and the organization resources have to be valuable so that to capture the value of its resources. These agencies can be a great issue for Amazon development (Song, Sun & Jin, 2017). Trade policy is another political issue which can affect Amazon Company in the various countries it does businesses with. Most of the Amazon products tend to come from other countries, and when received in one country, they can impact site efficiency, and this led to tying to the company reputation.

When trading with certain countries goes down, it tends to disrupt the Amazon organization supply chain, which leads to disrupting the network of distribution. Economic These factors are the major focus in any of the organization. Due to this, the Amazon Company has developed various presences on the website in various markets, and this enables the retailers to look more too local market through adapting to the surrounding (Kara, 2018). This helps in establishing connection and recognition of brands in an international market. Technological aspects In the life of today, technology has proved to be very important than ever before. This is highly essential to Amazon since all its activities rely on technology. Technology controls everything from when a client orders a product to when the product is delivered to the client (Rothaermel, 2017).

They can do this by making sure they pay their taxes on time, fair treatment of employees, and proper following of the global laws (Prahalad et al. Failure to follow such rules could bring losses to Amazon inform of fines, and this can damage their stronghold, which is their reputation. Forces that affect the attractiveness and profitability of Amazon Porter discovered various factors that affect the profitability of any given organisation. The sustainability of Amazon has been mainly influenced by competitors like the retailers that are online, and they come in many sizes and forms. Other giants in the online business like Walmart are a. The reputation of the brand of Amazon is a significant challenge to newcomers and therefore, they find it very difficult to establish themselves in the online industry.

The threat by newcomers is relatively low compared to other factors. The bargaining power of suppliers Amazon has a strong foundation, reputation and is well established and therefore, they rule and control the chain of supply (Peteraf, 1993). Amazon is usually involved in making policies that should be followed by suppliers who want to do business with them (Kaplan et al. The vocabulary of switching or alternative costs is not accessible in Amazon, and it can be said to be not in existence because there is no supplier with enough guts to challenge or influence Amazon. The way forward Amazon should focus on various key elements to maintain supremacy in the industry. The satisfaction of the customer and efficiency in terms of time and delivery should be their primary objective (Barney, 1991). Innovation should be embraced, and new technological aspects in the retail business should also be their top priority.

As long as they continue delivering the cheapest and efficient and reliable online services to consumers, Amazon will, therefore, continue to dominate this market for a long time (Prahalad et al. This kind of image will scare away the newcomer's competition. The Sponsor’s role during the project’s initiation I. Champions and advocates for the concept of the project II. Serves as a spokesman to individuals who have no knowledge of the project# III. Provision of funding IV. Provision of the work statement V. Approving the last plan of management VII. Evaluation of trade offs during fast tracking, re-estimating and crashing The sponsor’s role during controlling, monitoring and execution I. Provision of an expert opinion or judgement II. Working with the management in monitoring the progress III. Clarification of the questions in the scope IV.

Analyzing and identification of assumptions and constraints VI. Identification of the dependencies amidst various activities VII. Enforcing social responsibility and professionalism VIII. Selecting the most suitable processes of the project IX. Delivering the appropriate levels of quality X. Johnson, M. W. Christensen, C. M. Kagermann, H.  İşletme Araştırmaları Dergisi, 10(2), 598-608. Nurmi, J. Niemelä, M. S. November). The core competence of the corporation. Harvard Business Review, 68(3), 79–91. Rothaermel, F. Strategic management concepts (3rd ed. New York, NY: McGraw-Hill.