The Proposed Three Star Restaurant and Catering Hotel In Guildford Surrey

Document Type:Thesis

Subject Area:Business

Document 1

The area has encountered fast development in recent years. Over one million inhabitants now live in the territory (Phillips, P. A. Local organizations are gradually investing in this new opportunity. Our main objective is to offer our customers excellent services, at a sensible cost, and give remarkable client encounter, estimated at least 5 percent yearly sales development, and customer grumblings under 1 percent. CONTENT PAGE Executive Summary……………………………………………………………………………………………………………2 Business Overview……………………………………………………………………………………………………………. Introduction Methodology/Procedure ………………………………………………………………………………………………………. Research methodology Findings Business Environment Analysis………………………………………………………………………………………………8 Pestel factors OVERVIEW OF THE PROPOSED BUSINESS………………………………………………………………………………. The business 9. Key to success 9. Mission statement 9. Values Overview of location…………………………………………………………………………………………………………. Customer profile…………………………………………………………………………………………………………………10 Competition………………………………………………………………………………………………………………………11 11. SWOT analysis Marketing strategy………………………………………………………………………………………………………………12 12. Advertisement and promotion strategy 12. Competitive edge Operational Characteristics……………………………………………………………………………………………………13 13. Management team 14. Indication of startup costs 16. Cash flow forecast 18. Break even analysis 19. Profit and loss forecast Conclusion…………………………………………………………………………………………………………………………21 Recommendations………………………………………………………………………………………………………………. References…………………………………………………………………………………………………………………………. Appendices…………………………………………………………………………………………………………………………24 BUSINESS OVERVIEW Introduction Galaxy restaurant and catering hotel is a 3-star hotel proposed to be located in Guildford Surrey in the United Kingdom. The purpose of this business plan is to obtain obligation based capital and to secure private value financing. The aggregate sum of capital required is £70,000. A total of £35000 would be obtained from the savings from inheritance. The restaurant would be a sole proprietorship legal entity. This is because of ease of operation taking into account the risks involved such as unlimited liability (Kelliher & Perrett 2001). This strategy for success reports the exact procedures and exercises that will be taken keeping in mind the end goal to start operations of the business. Objectives • To produce positive income from operations, and no less than 10 percent net benefits to sales.

Sign up to view the full document!

• To offer our customers great services, at a sensible cost, and give remarkable client encounter, estimated by least 5 percent yearly sales development, and customer grumblings under 1 percent. • To pull in at least 200 consistent customers for each day for foods and drinks and conveyance, in the primary year of operations. METHODOLOGY/PROCEDURE A feasibility study was carried out to decide whether it was worth setting up the business. In the event that the business is regarded proper after the feasibility study, the business person would then settle and think of the most impressive strategy for success that will see the business being done. If the business neglects to indicate positive outcome in the study, the business person should then get to another accessible open door that would flourish emphatically. Economic: - these factors will include exchange rates.

Sign up to view the full document!

Economic growth or decline, globalisation, inflations, interest rates, and the cost of living labour cost and consumers spending. Social: - Social factors as such as lifestyle choices cultural norms, and expectations such as career attitudes on work lives balance. Consumer tastes and buying habits have also been considered. Technological:- Innovation has developed exponentially, it shows how business would respond to innovation intrusion well products and other innovation advances will effect on information stockpiling, security levels, disturbed tech, for example, mobiles, tablets, person to person communication. Key to success • Magnificent products and services that will assemble and keep up client dedication. • A Location that will guarantee high organization perceivability and a high stream of customers. • Our sense of duty regarding consistent change and aggregate quality administrations • Fast growing population (Phillips, P.

Sign up to view the full document!

A. Mission statement We are focused on giving quality services and value that our customers anticipate by the provision of three-part customer experience including quality service delivery, excellent service environment, and excellent customer experience. The other platform will be the newspaper. Placing an advert in the daily paper once in a while will bring us closer to our intended customers. The third platform will be through branding (Godsmark 2006). It would involve ensuring sufficient variety of branded commodities with the name of the restaurant and items at our disposal all the time. These imprinted items and products will include t-shirts, biro pens, and mugs. References Barrow, C. Barrow, P. Brown, R.  The business plan workbook. Kogan Page.  Strategic Change, 13(1), 37-49. Godsmark, C.  How to Start and Run Your Own Restaurant: An Insider Guide to Setting Up Your Own Successful Business.

Sign up to view the full document!

How To Books Ltd. Jones, E. Mason, C. Stark, M. What do investors look for in a business plan? A comparison of the investment criteria of bankers, venture capitalists and business angels.  International small business journal, 22(3), 227-248. Phillips, P. Simpson, M. Padmore, J. Could e-business create a competitive advantage in UK SMEs?.  Benchmarking: An International Journal, 14(3), 320-351. Ritchie, B. J. Jeurissen, R. Rutherfoord, R. Small business and the environment in the UK and the Netherlands: Toward stakeholder cooperation.  Business Ethics Quarterly, 945-965. M. Palmer, C. A. Eds.  Tourism research methods: integrating theory with practice.

Sign up to view the full document!

From $10 to earn access

Only on Studyloop

Original template

Downloadable