TOURIST DESTINATION MANAGEMENT REPORT ISTANBUL TURKEY
The report aimed at describing the measures that would be used to raise the profile of Istanbul’s tourist destination management. Due to its social, historical, and natural attraction, Istanbul was regarded as one of the main tourist attraction centers in the world. The appropriate findings about the tourist destination management in Istanbul were discussed and Istanbul was found to be the leading in the world and it had to use more strategies to maintain n its progress. Therefore, it was found that more employees had to be hired since the destination was developing. Table of Contents Executive Summary 2 Introduction 2 10 A's Model of Tourism Destination 5 Istanbul’s stakeholders and their responsibilities 7 Marketing Mix Analysis 10 Unique selling proposition (USP) 12 Findings 12 Recommendations 13 Bibliographies 14 Introduction According to Thedmcistanbul.
Therefore, the entire report will provide a clear guideline in which the profile of tourist destination in the city would be raised to attract tourists and enhance the growth of marketing and business operations. The improvement would be a great advantage to the city, especially in raising its economy. In Turkey, Istanbul was the only recognized tourist attraction destination. It has approximately 12. 5 million visitors who visit the place as tourists. The buildings in the city have been found necessary since they facilitated the growth of the city thus serving a large number of the tourists who visited the region. The main historic attraction sites for the place have been derived from the capital city of Ottoman Empires and the Byzantine. The tourists are not only attracted by the tourist destination management in Istanbul but also by the cultural, museums, and the sporting events which are held there.
In early this year, the tourism industry has been viewed to have recorded a huge growth in the tourists booking which have increased by 70%. Generally, the growth of the industry has been promoted by the increased number of the attraction sites and the tourism businesses (Thedmcistanbul. The previous data showed about 1,000 accommodations that the city provided to the travelers and the tourists. Moreover, the city destination hostels had enough facilities such as healthcare and catering facilities that would cater for their needs while in the city destination management (Morrison 2013, p. 10 A's Model of Tourism Destination The success of a tourism destination is determined in several ways. In many cases, a successful tourist attraction destination is visited by many tourists. The data collected from many years of experienced authors stated that there are important attributes that determine the success of a tourism destination.
The information about the tourist destination management in Istanbul was contained in many sources including internet and other secondary sources of information. The distributed information about the destination made many tourists and people aware of the existence of the industry due to its fame which had spread all over the world (Morrison 2013, p. As a result, the success of the destination had spread in different regions of the world. Therefore, many developments had been made due to the millions of tourists who visited the destination for pleasure. Consequently, the city would continue to increase because currently, the number of the tourists who visited the place had started increasing from 25 million to 32 million. As a result, many tourists were paying revenue which, in turn, acted as a foreign exchange to the services they offered.
In future, the city would grow and develop to a large extent if it kept implementing its attractiveness. According to Morrison (2013, p. 35), the availability of attribute in the tourist destination management in Istanbul played an important role in its success. This was determined by the ease in which reservations and bookings were made within the destination. Simply, shareholders mainly engaged in the ownership and management of the activities carried out in the destination management. However, every shareholder in the city destination had his own perception towards the sustainability of the urban tourists' destination. For instance, the stakeholders had a share in the cultural, social, economic, and environmental dimensions of the tourist destination management in Istanbul (Marino et al. 2013, p. The main point of concern for the tourist destination was how to increase the profits generated in the destination after collection of the revenue.
The tourist destination received revenue which acted as a foreign exchange to the destination. Therefore, the travelers had the responsibility to inquire the products and services available in the city depending on their demands and preferences. For instance, they could book the reserved seats in the destination after which they paid for the services they were offered. However, the tourist destination management could not operate without the customers (Morrison et al. 2013, p. They also acted when important marketing modes were needed to raise the profile of the city management. As a result, the community members determined how the destination management affected their livelihood. Lastly, the government played a great role in the management of the tourism destination city. This meant that it created laws and regulations which ought to have been obeyed by the tourist destination management.
The enforced laws were important since they ensured the people interacting with the destination in terms of the business sector paid necessary revenue. In its definition, the marketing mix was described as a model used in the marketing process. It mainly comprised of the tools that could initiate the marketing process. The destination used the marketing mix by combining the four P's to make it achieve its objectives. The 4 P's model was composed of Product, Price, Promotion, and Place (Constantinides 2006, p. For the product, the tourist destination management required the product it dealt with to be either tangible or intangible in its marketing process. Therefore, the tourist destination management in Istanbul ensured that it positioned the brands and products depending on the variation of the prices since the elasticity of the price might influence the product (Constantinides 2006, p.
Comparing Istanbul city and Ankara, it showed that both cities were tourist destinations. The reason was that the two cities were thought to be the leading tourist destinations. For instance, there were no other museums and tourist centers that were like the two cities. However, the main difference between the two cities was that Istanbul was ranked as the largest tourist destination in the world unlike Ankara which was ranked beneath it (Mason 2015, p. 49-50), USP is also referred to as Unique Selling Point. It is a concept of marketing which was initially proposed as a theory to describe what is important in a successful advertising campaign. According to USP, the campaigns resulted in the production of unique propositions for the customers which convinced them to switch their brands.
Therefore, the selling point was mainly concerned with explaining a personal brand in a marketplace. Similarly, the term is currently used to provide differentiation in the type of products and objects owned. Moreover, other methods were found to help in raising the profile image of the tourist destination management. For instance, the application of the 10 model attributes, marketing mix, and Unique Selling Point had a core impact in raising the profile of the destination management. As a result, the destination was found to collect huge sums of money from its foreign exchange and business thus making it the largest destination in the world. Recommendations Based on the current practices that make the city raise its profile, strategic plans had to be devised to make it attract more tourists.
From $10 to earn access
Only on Studyloop