Tower of London PEST Analysis
One of the most important tourism attraction centers in the UK is the Tower of London. This report provides in-depth analysis of some of the most critical factors including the political environment, economic environment, social environment and the technological environment affecting the tourism and hospitality center. From the analysis, it is clearly brought out that major reforms are required particularly in the technological environment impacting the Tower of London. Table of Contents Introduction 4 Analysis Section 1: Political Environment 4 Political Environment 4 Political Influence 5 Political Stability 6 Analysis Section 2: Economic Environment 6 Economic Status of London 6 Globalization 7 Analysis Section 3: Social Environment 8 Population Size 8 Education System 8 Social Class 8 Analysis Section 3: Technological Environment 9 The Internet 9 Improved Security 10 Conclusion 11 Recommendations 11 References 13 PEST Analysis of the Tower of London Introduction The Tower of London is one of the most iconic structures in the United Kingdom as well as one of the most famous international monuments.
The massive white tower was constructed in 1066 by William the Conqueror as a way of asserting Norman power. Being a government owned infrastructure, the tower is more responsive to the regional political waves. Political Influence First, the political influence is felt through the state policies and regulations. In the UK, there are clearly stipulated laws and legislations regarding the management, protection and operation of the critical tourism and hospitality centers particularly the World Heritage Sites such as the Tower of London. The UK has always instituted policies that favor the growth of the tourism and hospitality industry. For instance, through the Ancient Monuments and Archaeological Areas Act 1979 and the Planning (Listed Buildings and Conservation Areas) Act 1990, the UK government protects conservation areas and individual structures such as the Tower of London.
It is, therefore, one of the main strengths that favor smooth operation of the tourists’ attraction site. From the analysis of the Tower of London's political environment, it is clearly evident that most of the political factors in the UK promote proper management and operation of the World Heritage Site. However, minor adjustments should be made to allow flexibility and swiftness in policy making so as to cope with the prevailing dynamic conditions. Analysis Section 2: Economic Environment Economic Status of London The economic status of a region has substantial influence on tourism activities. Some of the most significant economic factors affecting the Tower of London include the current economic trend and position in the nation, flactuations in terms of exchange rate, variation in customer's disposable income, globalization and consideration of other economic factors.
This initiative can be achieved by putting different categories of services where clients can choose the most suitable for them in terms of the economic conditions. This can be a great opportunity to the Tower of London. Globalization Globalization has also favored tourism in the UK in various ways. First and most important, through globalization in London, the Tower of London can receive international visitors as tourists who greatly improved the revenue income by the site. International Trade Corporation that allows movement of people to and from the nation as well as provide fair prices for visiting the tourism attraction center have also helped in the development of the center. The highest percentage of the London population is that of less than 45 years.
The younger age is know to be the most out going hence form the highest potential customers for the Tower of London. With this regard, the nation's high population and its distribution is favorable to the development of the tower. Education System Most of the population in London has gone through the formal education system. This factor impact both their knowledge regarding various tourism and attraction site's as well as better economic conditions to afford hospitality and tourism services. Tourism marketing has seen the move of many sectors including the marketing team of UK to use online platforms such as Facebook, Instargam and twitter for marketing. The Internet Tower of London has gained popularity over the internet. With this, many people are inquiry on its location, available accommodations and modes of transportation.
The creation of a synchronised system for all tourists has increased the number of tourist in this area by almost 40%. Digital marketing has served to fulfil tourists’ expectations by up to 80%. The use of digitalized security code has effectively reduced ion the time one would spend for this process. With this system, tourists are assured of their safety while at they enjoy their time. Data ownership through the application of advanced technology is paramount for maintain the trust of the customers. The administration at the tower of London has applied this strategy to attract as much tourists as possible. Through the application of advanced software, the management has been able to collect reviews from tourists and used this to compare with the past experience.
Recommendations From the analysis, there are various recommendations that can be made regarding the Tower of London. First and most important is that proper maintainance of the site should be observed. Secondly, more focus should be put on the negative impact of the political conditions in the nation. Influential political individuals should not be given a room to use the site for personal gains. Proper regulations should be put in place to ensure the site is protected and attracts more tourists to the nation. The final recommendation is that the law processing activity in the site should be made less rigid. The current world is so dynamic and there are many issues that requires quick decision making. Some of the bureaucratic procedures should be done away with to enable immediate managers to make quick and effective decisions.
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