Whataburger marketing report and mix

Document Type:Thesis

Subject Area:Business

Document 1

In the hospitality industry, there exist many hotel and restaurants such as Culver’s, Whataburger and In-N-Out Burger. This paper thus seeks to discuss the three companies concerning marketing strategies and their product history. Culvers Culver’s company is a privately owned fast food restaurant and has based its operations in the Midwest US. The company is headquartered in Wisconsin and started its operations back in 1984 when it first opened the first restaurant. It has grown huge in the market and currently operates in 669 restaurants across the US ("Culver's | Welcome to Delicious", 2018). It is headquartered in Irvine, California. Some of the products sold on its menu include fries, hamburger, beverages, cheeseburger, Double- double and shakes (In-N Out, 2018). The company has employee centered policies which it is noticed for example the wage pay for the employees.

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It also has distribution centers a having Texas as a potential location for business expansion. Moreover, some of its new facilities are located in Phoenix, Lathrop, and Draper Four Ps of Marketing – Marketing strategies. • It focuses on geographic expansion in the United States to increase its brand and product sales. Promotion • It has a well-developed website with all product information in the menu which the customers can access virtually. • They communicate their quality products and its wide range through social media and other internet platforms. • They advertise themselves on other media platforms such as ass TV and announce discounts and offers. • The company also often communicate its products to the market which has increased its brand knowledge among the public. • Accepts credit and cash payment methods Place • The customers can order the products online, and they get deliveries in the market regions • It seeks expansion to other areas such as Texas and Nevada.

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