White Appliances Marketing Plan

The marketing plan further guides the marketing team by ensuring that they follow the set policies in the appropriate manner possible towards attaining the set goals and objectives (Tomczak, Reinecke, and Kuss 2018, p. The outlined mechanisms in the market plan are therefore bound to be strictly adhered to for the company's goals and objectives to be realized as desired by the organization's hierarchy. Marketing Strategy The fact that the marketing plan outlines the strategies and mechanisms to be followed helps place the company on a specific course in the market hence this facilitates efficiency and effectiveness in the process of achieving the target. It also acts as a reminder to the marketing team given that it sets the steps that have to be followed thus enabling the team to be fully concentrated and focused on the task to be achieved.

The overall significance of the need to have a market plan in place is to ensure that a great customer base is achieved by setting the best benchmark that will guide the team. Additionally, the market plan should put in place the importance of promotional techniques that will help place the company products grace large platforms. Through promotion, awareness is created regarding the availability and usefulness of the product. The plan should put clear the advertisement measures that the company should carry to promote its sales volume across diversified networks. Based on the contribution or rather merits these tools put up to boost the customer base, it is prudent that the customer plan should encompass them to guide the management and the marketing team to traverse the market accordingly.

The market plan should, therefore, be the first step that management and marketers consider before taking a stab at penetrating the market because this will enable them to have a reasonable purpose and direction. The White Appliance management should assess the market and evaluate areas that the microwave oven is doing well in terms of sales volume and those that do not have the knowledge of microwave ovens' presence. They should carry out a feasibility study to determine the reason certain areas don't have ovens. They should also determine the improvements that should be made in the areas already aware of the microwave oven. This research will provide White Appliances with the necessary information regarding the Indian market that will enable them to come out with a sound market plan.

Therefore, based on this information, the White Appliance should use the global experience to reach remote areas and traverse these markets explicitly. White Appliances need to identify areas where their competitors are yet to reach and take this opportunity to offer their ovens by applying all the mechanisms stated. The fact that the Indian people value their culture posses another challenge that requires White Appliances’ management to find a way of convincing them to buy microwaves. The market plan should, therefore, lay a proper guideline for the marketing team that will impact them with the skills required to convince the customers in the Indian market. The plan should outline the usefulness of using their microwave oven and the advantages they have over those of the competitors (Melewar, and Saunders 2000, p.

The usefulness should be easily explained to the customers to facilitate the understanding ability of the target customers. This includes; the White Appliances should use its international status to raise enough resources that will enable it to sell at a low price. They should produce in bulk to enable them to enjoy economies of scale that will eventually facilitate the initiative of low prices. The economies of scale will enable White Appliances to spread production costs across various production centers hence reducing the entire costs. This will eventually enable White Appliances to offer fewer prices in the market and be in a position to out-compete the competitors. The White Appliances should ensure the prices are slightly below those of competitors. Apart from offering them microwave ovens at cheaper prices, they should be trained on how to use the ovens, informed about the merits that come with the use of ovens such us less time spent to cook which means less consumption of electricity, less costs of acquisition among other advantages.

The motive to vary prices in accordance to various factors should be influenced by the findings of the research conducted by experts. The market plan should therefore outline every detail regarding the market situation to facilitate the pricing. The major aim of lower pricing should be experienced through improved demand for White Appliances’ microwave ovens which will imply that a diversified network has been achieved besides improved sales volume. The market plan should explicitly outline a mechanism of ensuring that the pricing effect is felt across the board accordingly. Based on this finding, White Appliance management should come up with an advertising strategy that will help their microwave ovens penetrate the market. They should set a website upon which all the information regarding White Appliances’ products are found ranging from prices they offer, places their products can be found among other crucial information that should be known by the customers.

This will enhance communication between the customers and the marketing team and due to this, the customers may get to know more about their microwave oven hence increase the awareness of the product. The move to use a website also places the White Appliances products on a large platform of millions of customers across the Indian market and the entire world. The microwave ovens may eventually gain popularity resulting in an improved sales volume and profit margin as well. They should convince them that the microwave ovens they offer in the market have the capability to change their lives to better ways. The White Appliances plan should ensure their market plan outlines the guidelines that will ensure the right information is explained to the customers to be in a position to convince them.

The advantages associated with the use of their microwave oven should be explained in details in order to entice the customers towards believing that their ovens serve their expectations and needs. Lastly, distribution is a key component of the measures that White Appliances market plan has to comprise. The white Appliances distribution mechanism should be done in a well planned and proper manner because it is the background behind the availability of products in the market. This also reduces the costs associated with the distribution of microwave which in turn reduces the prices in general. The convenient stores will further tempt those who prefer the traditional way of cooking to try out the microwave ovens. All this should be attributed to the desire to increase the customer base.

The need to save distribution costs, microwave oven prices, enhance safety of the product, ensures steady supply that counters demand as well as take the microwave to the doorstep of the customers in a bid to diversify the customer network and base resulting in increased sales volume and improved profit margin of White Appliances are the major drivers behind a reliable distribution channel. References Dibb, S. A multi‐agent‐based hybrid framework for international marketing planning under uncertainty. Intelligent Systems in Accounting, Finance, and Management, 16(3), pp. Lovelock, C. and Gummesson, E. Whether services marketing? In search of a new paradigm and fresh perspectives. marketing intelligence & planning, 13(9), pp. Ryals, L. and Rogers, B. Key account planning: benefits, barriers and best practice. Journal of Strategic Marketing, 15(2-3), pp.