Whole Foods Case Study

products that are free from any harms likely to result from the use of conventional industrial processes of producing food products. As such, the firm guarantees its consumers of food products that are both aesthetically pleasing to the eye and have nutritional value to their bodies. By doing so, the whole foods market has been able to deal with the competitive economic market available. Customers are also capable of learning about the strategy of the company from its core value which emphasizes providing whole; foods, people, and plant (Thompson 14). The company has also been able to enjoy increased growth as a result of its role in involving small business owners into its operations hence reaching more customers. This, therefore, limits Whole foods market to a specific target market concerning the stated conditions (Thompson 15).

Question Three: Do you think John Mackey has a good strategic vision for Whole Foods? Why or why not? What do you like/ dislike about the company’s mission “to promote the vitality and well-being of all individuals by supplying the highest quality, most wholesome foods available?” Whole foods market and John Mackey’s vision are in-line with each other as both wish to come up with healthy food products that are likely to provide nutritional value to the company’s target consumers. This is inclined to enhance the well-being of the people, increase production levels and ensure public efficiency. John Mackey also wishes to expand the operations of the company to new boundaries to reach more customers hence expanding the consumer base.

This is by the mission of the company which wishes to promote wellbeing to people beyond borders and territories. The company ensures that each step of the mission statement is followed by the latter to enhance overall growth. Question Five: Based on the financial statement data in case Exhibit 1, how would you assess the company’s financial performance since 2009? Use the financial ratio information in Table 4. 1 of Chapter 4 (pages 81-83) to assist you in calculating a revealing set of` financial ratios and interpreting them. In the period in the mid-2000s, The Company was able to undergo a slow growth rate (consistent). This case, however, began to experience immense growth between 2009 and 2013 where it was able to reach 22. These lists include Forbes’ and business Ethics’ Fortune 500 List titled ‘100 Best Corporate Citizens’.

Question Seven: What recommendations would you make to John Mackey regarding the actions that Whole Foods’ management needs to take to sustain the company’s growth and financial performance? Since its inception, the company has been able to maintain a good reputation among organic food consumers across the world. Although this has been the case, the company continues to face rapid competition from new organic food producers that have been able to venture into the market including; Fresh Market, Trader Joe’s, and Walmart. Consumers continue to acknowledge Whole Foods Market as the pioneer in the organic food retailing market for a considerable period. Although this might be the case, the chances are high that this is likely to change shortly as a result of the highly competitive market.