World Wrestling Entertainment Inc Case Study

Document Type:Thesis

Subject Area:Business

Document 1

World Wrestling Entertainment encode covers over eight hundred million households globally in at least 25 languages (World Wrestling Entertainment Inc). WWE which is the leading network is the first 24 hours direct to consumer first-class network that entails all life per view, planned programming and extensive video on demand records, and covers over two hundred countries. The company has her headquarters in Stamford, Conn, with the workplace in New York, Mexico City, Dubai, Los Angeles, Tokyo, London, Singapore, Munich, Shanghai, and Mumbai. The operation of WWE is programmed in the following major activities: Media Division (consisting of Television, Digital Media sectors, WWE Network and pay-per-view household entertainment, Live Events Segments, Consumer Products Division (entailing WWE Segments, Licensing and Venue Merchandise) and World Wrestling Entertainment Studios sections. World Wrestling Entertainment’s major objectives are broadening their leadership position on the creation of promotion and production of their televised and live entertainment programmes and leverage their operating and technical skills to focus on additional entertainment based business opportunities. The critical elements of their strategy include the continued production of high-quality programming, expansion of the current televised and pay per view distribution relationships. There is also level programmes and consumer products for global distribution, broaden licensing and direct sale of their products through their established channels, broaden operation of the internet to and promote their brand and to create more sources of revenue. WWE further aims at building a strategic relationship with other entertainment and media companies to promote their products further, establish different types of entertainment brands to add to current businesses.

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Decision Maker In the previous event, the former WWE champion Drew McIntyre was invited to the significant roster as a member of the Monday Night Raw. Surprisingly, he made his first appearance with Dolphin Ziggler who left SmackDown Live for Monday Night Raw. Previously, McIntyre works for WWE in 2007 when he signed a developmental deal. He proceeded to win the Intercontinental Championship before having the main drop-off in his career, afterward pairing up with Jinder and Heath Slater to form Three Man Band (3MB). He left the company in 2014 and returned to the independent circuit. Following stints with EVOLVE and IMPACT signed back with WWE in 2017 and went to NXT (Jon Fuentes (May, 2018) Issues currently being experienced Overproduction WWE's affinity for spectacle and emphasis on sports entertainment is what separates it from the competition.

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No matter how many parodies, promos, and potshots come from Cody Rhodes and The Young Bucks, it's not hard to tell the difference between the independent wrestling scene and the big leagues, with or without pyrotechnics. Incorporating a breakout show from Velveteen Dream, an outstanding international title match with current climax, and the comeback of the much-loved confine Match gimmick, it lived up to its aptitude in the ring. Most interestingly, though, it was overproduced even according to the standards of the mainly overproduced show in the history of wrestling. Uncalled shifting of the camera, a long-time trademark of the WWE style of production, and also more pointless motions of the camera, a more current count, were all more evident than usual, depicting the major show a dizzying, night-unwatchable occurrence at times Bray Wyatt as a person represents an extreme example of someone who has been overproduced into oblivion.

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Everything about Wyatt, from his promos to his entrance, screams overproduction. Even his matches have a history of pouring it on too thick, such as the ring effects during his match against Randy Orton at WrestleMania 33, not to mention the abomination that was the House of Horrors. Both offered a significant threat to WWE regarding the number of changes in cameras. The options Develop the brand more in the UK This is something WWE has already actively done on a couple of occasions now, but it seems they could be doing more of. The only place the United Kingdom Championship feels like it is currently relevant in the UK and is the only current WWE championship to be defended outside of WWE. Dunne secured the championship at night of Insane Championship Wrestling’s house of Shug party Four shows in mid 2017 Despite the huge buzz created at NXT TakeOver: Chicago by current United Kingdom Champion Pete Dunne and Tyler Bate, the United Kingdom Championship competitors have not been a regular feature on WWE programming.

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Dunne has made appearances to defend the title a few times on WWE NXT and even appeared on an episode of Raw during WWE's tour of Europe this past November, defeating Enzo Amore in a single match. In a match that is regarded as one of the best in NXT history and went on to win the 2017 NXT Match of the Year award, Pete Dunne and Tyler Bate put on a match that stands out to as one of the best matches ever seen in twenty-five years of wrestling games. In the start of the game, seemed the crowd was not too interested in seeing the two UK stars facing off. By the end of the match the crowd was cheering, clapping, and chanting phrases including "UK," "fight forever" and "this is awesome.

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There was no doubt that by the end of the match the United Kingdom Championship had announced its arrival on a worldwide stage, and the WWE Universe were clamoring for more. WWE's failure to capitalize on the buzz that matches created seems puzzling, but they have a great platform in NXT they could use going forward to give the championship a permanent home, and an opportunity with their TakeOver shows to see a regular defense of the championship which would give it further importance in WWE's championship picture. The company can utilize the efforts of promotion to bring forward the largest coverage in the industry covering different sects of people. By using line promotions, for instance, television and marketing through online, the company will be in the position to successfully reach a broader, broadly targeted audience.

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By utilizing the promotions Below Line for instance PR, promotion of consumers, level of purchase promotions and the various tool that marketers utilize. The more remarkable Below the line promotion efforts World Wrestling Entertainment can utilize to promote its product to its fans is the use of Public Relation shows and sponsorship of various organizations, for instance, the Army National Guard o United States as a guarantor for Wrestling mania in method to bring on board a larger military base. Ingredient Branding WWE can be in the position to maintain a competitive advantage over its competitors in the same industry through the utilization of major branding. This has contributed WWE to another alternative target strategy and is currently focusing more on school going children instead of college-going and the group of above age (World Wrestling Entertainment, Inc.

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UFC's discovering the certainty that social media interaction with fans is significant for a constant revenue flow from the diverse scope of economies. UFC tied periodical enticement in the direction of their superstars attributed to the more increase in the number of fans and most retweets of their major content. This has contributed to larger reach and interaction with fans of UFC. This can be as well be copied by WWE to get more active and engaging on social media. sescoops. com/who-has-been-the- decision-maker-behind-drew-mcintyres-main-roster-call-up/ World Wrestling Entertainment Inc. wwe. com/who-we-are/company- overview World Wrestling Entertainment, Inc.  WW kids. United States: WW Home Video.

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