AroBeu Skincare Ltd Marketing Strategy

The primary target market of the company are both young and middle-aged women and men across the globe; however, this paper addresses the marketing of the organizations with respect to its operation in China, a country with a lot of cultural conservations, i. e. , believe in Traditional Chinese Medicine (TCM). Thus, in its marketing strategies the company produces some brands of the cosmetic products that focus majorly on tier I cities like Hong Kong, Beijing, Shanghai, Shenyang and among others due to high disposable incomes those regions. Besides, the country is experiencing an increasing per capita income as the standards of living of Chinese in getting higher each year which influence their purchasing power. Besides, AroBeau Skin-Care has created an extensive and effective distribution network all over the world making their customers access the products from any store.

The company produces good cosmetic products to the satisfaction of both middle-aged and younger aged women and men. Also, the increased number of employees in the company across the globe ensures that their customers get the best services when needed at all times. The Target Market, Buyer Motivations, Demographics, and Psychographics The primary market target of AroBeau Skincare is both young and middle-aged women and men across the globe. However, the target market is somehow a challenging reach due to environmental differences and cultural diversities in different countries. Furthermore, the company is improving its brand through improving the product quality and branding to entice many customers. Besides, the company is further by coming up with other products which are like a substitute or even packaging at smaller quantities to ensure that those that cannot afford the original products or the required packed quantities are also able to purchase.

The strategy of providing substitutes and packing in smaller quantities has improved the productivity and the competitive advantage of the company in the market. Moreover, the old generation believes in the health and conservation of culture in a country with massive traditional understanding. In the quest to entice the old people in China, the company incorporates the Traditional Chinese Medicine (TCM) in some of its cosmetic products which in turn approve their products as human-friendly. Although, L'Oreal is highly competitive but only produces women cosmetic products and also lacks a proper website. This provides more opportunities for AroBeau Skincare to thrive in the market through its Me' care brand in the Chinese market as well across the globe. However, AroBeau Skincare also faces competition from Yue Sai which provides high-quality luxury and lifestyle cosmetic products at relatively affordable prices.

Besides, Yue Sai products have been in the market for a long time and have gained the public reputation which has made the company to be able to control the prices and an upper hand in brand control effectively. Promotions and Advertisement Campaign In the quest to adequately promote its products, AroBeau Skincare has incorporated the Traditional Chinese Medicine in advertisements. Moreover, the company has invested heavily in public relations campaign. For instance, the company does a lot of exhibition which in return has increased its brand awareness to its potential consumers which has further increased revenue generation. Also, the company holds numerous roadshows I which gifts are provided to ensure that the awareness is created among various people of different ages across the globe.

On the other hand, the company has been in the forefront through advertisement through displays along paths, highways, and billboards to ensure all persons who are not able to get access or either watch TVs or are not reached through roadshows and exhibitions are also made aware. Internet Marketing Campaign Brand awareness campaign plays a vital role in acquiring a popular brand image of a company (Tuten, Solomon & Ladik, 2015). Moreover, the company uses websites with cookies that allow for subscriptions and direct emailing of the products' news as well as the availability of new products in the market. In conclusion, the company carries campaigns through targeted televisions, magazine advertisements and newspapers to create a lot of awareness and brand. This ensures that the company remains relevant, competitive and productive in the marketing sector.