BIOZET ATTACK RAPID

For this reason, companies that need to thrive in this industry must focused on producing impeccable products at the best price points that would ensure great sales. Even with this, industry penetration is not easy consumers needs change more often and customer loyalty is very high. In Australia, Biozet has realized a major increase in its market share (4. 3%) owing to its innovative strategies that has ensured it meets the customers most urgent needs. Biozet came with Biozet Attack rapid which was dedicated to giving back Australians their Sunday. The effect of this is overconsumption of electricity, more use of detergents as well as more time spent in washing. The gap identified was lack of a product that would make quick wash effective.

The team at Biozet identified the most effective way to address this need. That is to create a product that would ensure that the quick wash is effective and so, Biozet Attack Rapid was created. This product uses a double enzyme bio technology that helps produce excellent results for a quick wash just as it would be for a regular wash. There is a huge potential for growth not only in Australia but also in markets across the globe. Laundry Care Product Market Analysis both Globally and In Australia In 2018, the revenue in the Home and Laundry care in Australia would amount to US$1,508 million (Statista, 2018). The home and laundry care is expected to grow annually by at least 3%. Moreover, Laundry care holds the largest segment in the market with a volume of about US $710 million (Statista, 2018).

However, China is expected to generate more revenue this year with the projections indicating an expected amount of US$29,956 million (Statista, 2018). In the home and laundry care, the market is segmented into bleach, fabric conditioner/softener and detergent. Moreover, in terms of application, home and laundry care products market can be categorized as residential, healthcare, automotive, aviation and hospitality. Biozet Attack Rapid is already focused on the detergent segment (Biozet, 2017). It is a successful product that is steadily increasing its market share by ensuring an effective quick wash just as a regular cycle would be. It is important to notice that in the Home and laundry care market, standing out and having a competitive edge is pegged on the quality of the product and its price.

Unilever launched several fabric conditioners that have addressed the customers needs for long-lasting fragrance on their clothes. They employed marketing initiatives that included discount offers and point-of-sale promotions. Besides, they have made the prices affordable and the success has been huge (Allied Market Research, 2018). Another key factor that has influenced growth in this sector is the rise in disposable income among the customers as well as their awareness of the benefits of using fabric conditioners. In general, the Asia-Pacific region which also includes Australia is expected to be the largest consumer of fabric conditioners in the next coming years. From: Allied Market Research. Fabric Wash and Care Market by Product Type (Detergent, fabric softener/conditioner and Bleach), and Application (Residential, Hospitality, Healthcare, Automotive, and Aviation,) and - Global Opportunity Analysis and Industry Forecast, 2014-2022 https://www.

alliedmarketresearch. com/fabric-wash-and-care-market Factors That Influence Growth in The Fabric Conditioner Segment • There is a steady growth in mature markets that supported by the creation of innovative products. • There is an increased demand for ecofriendly fabric conditioners/softeners. Besides, the research shows that women who purchase the fabric softeners are more inclined towards brands names while the men are more inclined to the outlet names. However, cuddly has the same appeal to men and women because it is bought in almost equal number by the men, as by the women. In addition, Roy Morgan Research ahs also found out that 34% of parents with children below the age of 16 are more likely to purchase a fabric conditioner compared to any other shopper (Morgan, 2015).

Moreover, parents with young children aged between 0 and 2 years are the highest purchasers of the fabric softeners at 39% and they are followed closely at 37% by those parents with kids aged between nine and eleven years (Morgan, 2015). In addition, the research also establishes that grocery purchasers on homebased duties are more likely to buy a fabric softener at 41% that their counterparts in formal employment at 30% (Morgan, 2015). A unique dual action formula. This is enabled by the built-in fabric softener that ensures that washing is soft and comfortable (Canstar Blue, 2018). Enables easier ironing using its fiber smoothing essence. Light fresh fragrance which lasts from wash to wear in clothes. Besides, Biozet also has the Biozet Attack Rapid which is marketed on its benefits of saving the Australians time, money, energy and water because of its quick wash efficiency.

Attracting New Customers Through New Marketing Activities After developing the proposed product, Biozet should consider some strategic marketing strategies that would help the product sell. These include; 1. Biozet should create a new packaging for the new product with color themes different from its usual skyblue and white combination. This will new the attractiveness of the product by giving it a new fresh look on the shelves. Biozet should introduce a 500ml bottle of the proposed product and set that price between $8 to $12 depending on the production costs. Introducing a product that would combine its Biozet Attack Rapid and Biozet Attack Softener qualities would prove to be a top-class invention that would be like no other product in the market. Moreover, employing the strategic and aggressive marketing strategies as illustrated above would help the product reach to the consumers which eventually leads to growth of the business and the brand.