JetBlue Case Study

He was perceived to have moved quickly and was advised to walk rather than running. He has led the company through several changes that saw making more profits, and he helped acquire the open skies which are an electronic thickening system. The company was changed into New Air Corporation after forming a team of investors the name was changed into JetBlue in the year 1999. The change of this name saw several changes come into place that was so much benefit to the passengers. The company lowered all the prices of the alternative routes in a 65% less than the other airline companies using the same direction (Ford, Robert 140). The events in September 2001 had a good impact towards the US economy and the airline business at large.

As the industry suffered the high cost of fuel, JetBlue had had already established a powerful brand and was in a profitable position as lower cost airline with high-level service provision. Despite all the challenges the company provided its passengers with the JetBlue experience that included so many privileges for the passengers. Passengers got to enjoy the free branded amenities like branded snacks, the XM radio that is satellite supported, live televisions. It also becomes the first airline to embrace the 190-regional jet. For the case of JetBlue Airline Company in the year 2007, it suffered a significant blow that marked a long history of the company. The company had organized for the plans to set off to different destinations at that early morning when the weather forecast made an announcement over the heavy snow in the skies.

This extended to ice pellets and the light freezing rain (Efthimiou, Gregory 201). The company not intending to cancel the flights loaded passengers into plane hoping that they will set off when after the weather break. Contrary to the expectation of the weather breaking up, the passengers and airliners got stuck in the ten planes for more than hours. Part 2. Recommendations for the Issues Raised In Part 1 Two a) Making Flying Happier and Easier For Everyone-Recommendations This entails several problems that ensure business-customer relation. On guaranteeing these flying happier and making it flying more comfortable, there are so many issues that are addressed. Customer satisfaction needs the sacrifices of the company to make them happy and contented with the services provided. The cost of reducing the prices and discounts to the passengers can be too much and might to result in making loses instead.

Another effective strategy for the company is to keep the name that has dominated in the market. Changing of the names might lead to confusion of the customers. 2b. Flying High in the Turbulent Industry During this period the company was on top of the others regarding competition. As the others companies were suffering the highest cost of fuel, it was still operating at a lower price and giving discounts and privileges to its customers. This is associated with high rate of making losses. These cause disappointments to the clients and most of the appointments are forced to be canceled. On such a situation passengers suffer most due to lack of proper attendance and service provision (Brizek & Michael 180). It is quite reasonable to let the passengers be out of the plane when there are adverse weather conditions than allowing them to be on the plane.