What Category of Product Does FPC Manufacture

Does FPC show true customer orientation? No. The company knows very little about its end users and is really not good at looking after its distributors. FPC has 14 only the trappings of marketing – declarations from senior management, people with appropriate job titles, etc. What should FPC do to help its salespeople? FPC needs to give its salespeople more opportunities to re-establish good relationships with the distributors. Salespeople need more power to negotiate, and more power to bring back distributor comments and needs to the company for internal action. How might FPC use its knowledge of the DMU to promote future parts sales? The knowledge on the DMU is very critical in predicting the future trends in the market. It means working closely with all the stakeholders to ensure that the work is done is up to the standards of the consumers and hence produce goods that meet their criteria.

How might FPC use its knowledge of buyer behavior to encourage distributors to stock and sell FPC pumps and parts? Buyer behaviour is significant in changing the tact on how you are selling your products in the market. By FPC studying and examining the behaviour of the buyers, they will be able to cope up with the needs of the buyers by working towards buyer satisfaction. How should FPC build on its initial successes in the sewage business? FPC should focus on the production of goods that fully work efficiently. The company should also work more closely with the distributors to reach a higher and extensive market share. How does FPC appear to have approached its planning? FPC has significantly applied the planning technique that includes the overall checking of all the progress in the company since the production up to the distribution of the products.

In this way, the company can determine and make appropriate decisions based on their general workflow. Chapter 4 - Frankfurt Pump Practice Questions - Ethics 1. How might FPC establish a code of ethics? FPC might establish the code of ethics by ensuring that everything that is done in the organization is in compliant with the accepted moral standards and also upholds the legal requirements. How might FPC find out what the lifespan of the pumps is? Asking the customers on the ground to rate the products of the company. Here, they will provide all the information needed for lifespan determination 4. How might FPC find out about new markets for the pumps? Conducting thorough research is one of the sure ways that the company can use to help in determining and calculating the lifespan of their products.

Researching on the materials they are using in their general work and also working with its customers helps in determination of this factor. What use might FPC make of benchmarking? Benchmarking will help FPC in learning the new techniques in the market through sharing of ideas and coping up with other companies. How could Frankfurt Pump decide which segments are most profitable? FPC can track the most profitable segments by seeing the segment with more sales. Segments with more sales have a high affinity for profits (Zimmerman & Blythe p. Chapter 8 - Frankfurt Pump Practice Questions – Managing Products for B2B Markets 1. What do you think FPC’s new-product strategy is? I think the new strategy is to ensure the efficient way of dealing with customers to meet all the diverse needs and enjoy the products manufactured by the company.

The strategy must also focus on distributors to offset any imbalance reported on the organization. This is by giving them education on their products and guaranteeing to be offer repairs in case of breakage or any form of spoils. What would be the benefits to FPC of increasing its share of the after-sales market? It will help maintain their customers as well as getting more and more clients. This will aos promote the face of the company. How might FPC regain the after-sales market? The company should work towards helping and fostering the spirit of meeting the needs of all the customers and customer satisfaction. This can be done by offering repairs and any installations of their pumps. How might FPC use pricing to overcome this problem? FPC should consider working towards the implementation of a fair pricing plan.

This means that the company can work towards offering more hefty commissions to distributors who will supply to stores. Chapter 11 - Frankfurt Pump Practice Questions – Marketing Channels 1. How might FPC initiate a logistics approach? FPC might initiate the logistic strategy by looking into the various needs of the distributors and implementing some well-architected structure to meet these needs. It can also look into the pricing strategy. The company should consider increasing and giving more funds to the distributors. How might FPC use restricted sales territories to improve distributor relationships? The restricted territories allows the company to sell its products across a given geographical area with ease. By working with distributors, the company can improve the sales in restricted territory through advocating for more sales in such territories.

How might vertical integration help FPC? It will help the FPR company venture into more markets and achieve more profits through the increased sales from this strategy. This will help in the realization of more profits which will yield positive results. What advertising media might be most appropriate for FPC? The internet is a recommended advertising media for the FPC Company. Many people are now into the use of the internet, and this is also quite a cheap mode of advertising. What are the benefits to FPC of advertising in the trade press? Advertising will ensure that the company commands more and more sales. It will also help promote the face of the company among the customers and also improve the competitive advantage of the organization.

Chapter 14 - Frankfurt Pump Practice Questions - CRM 1. How might Frankfurt Pump begin re-assessing its corporate strategy? FRC Might considers reassessing its strategy by first reassessing its goals towards meeting the needs of all the workforce in the organization and the general employees. This will help change the strategy applied to meet these challenges. What are the difficulties for Frankfurt Pump in implementing a new strategy? The difficulty in implementing the new strategy lies with the general workforce in the company. It may be hard to change the perspective of many employees towards the new pathway in the plan aimed at meeting the needs and the new goals. What types of control are most appropriate for FPC? Preventive control is the most appropriate control strategy that needs to be implemented with the FPC.