Commercial Analysis of Louis Vuitton

The visuals are backed by the textual messages that seek to answer where your journey will take you? The Louis Vuitton commercial aims to sell the brand across many nations, and the fact that it is only a monogram is used in the business, it also bears the testimonial of the same, and so the commercial target audiences in the video are the young people who are in lover and also loves luxury and particularly travelling and the lovers of luxury life in general. Moreover, the fragrance is inspired by the African cacao flower which includes the patchouli and the peony, and more so the scent is rounded by the middle note of lychee, bergamot as well as the Turkish rose.

In spite of the variety that is composed of the Attrape Reves, it is evident that the roles played by each of the arrays do not overpower the other as described by Belletrud. Though at some point it does coincide with the launching of the fragrance, the campaign film for the scent is also released by Sam Mendes who happens to be the director where he features the Emma stone which is the brand darling. The Louis Vuitton commercial aims to capture beautiful moments as well as travelling that is beyond physical journey. For example, in one of the over the shoulder shot of the Emma dressed in white, whereby the focus is entirely on her where the entire frame is blurred out.

Additionally, mid-ground, background as well as the foreground do relays on the glass that is on the plane where the viewers can see the reflection of the object that is not part of the frame layer. Additionally, most of the angle of the camera is at the eye level with minimal manipulation of the viewer who could be at the front (Grayson et al, 221). Also, the selective blurring appears to be enhanced in the post production where the special effects do work, and the cameras are position in various frames so that they can create the lens flare that would ultimately curtail the excellent viewing of some content visual thus serving not only as a pleasing optical but also aesthetic techniques.

Lighting of the Louis Vuitton commercial gave it a different taste through which the ad was filmed at some of the backgrounds are blurred and using the daylight as well as the stage lights. The diegetic sound absence of the music usually draws the viewers' attention. The soothing nature of the music reinforces that visual content nature bringing the viewer into the reflective mood. The advertisement also employs the emotional transfers to connect the brand to the emotions that the audiences experience while viewing the commercial (Ambler et al, 17-30). The objectivity is to evoke people's passion for travelling and directly transferring their passion by making the Louis Vuitton a lifetime brand partner along with someone's journey. The emotional transfer appears to be visible when the voice in the background pose a question "Where will your trip take you? Followed by the Louis Vuitton at the end thus making the remainder of the advertisement evoke some feelings of love and awe of life which ultimately can be transferred to the admiration of the enriched life and the luxurious life that Louis Vuitton can help their clients achieve.