Critique of New Jersey City University School of Business

Document Type:Research Paper

Subject Area:Marketing

Document 1

Its students gain skills ranging from finance, accounting, management, marketing, entrepreneurship to economics. The university offers certificate programs, degree and masters to qualify students all around the world for undergraduate and postgraduate levels. NJCU School of business provides business programs that are recognized and accredited by legal accreditation council. This, therefore, means it’s recognised for its excellence in teaching and learning approach, and that students gain the right skills that employers need. The business-oriented institution has launched a program to create startup businesses and small business development centres to offer training to their students and to create local jobs. It’s easily accessible and has millions of users all over the world. The website allows registered users to send messages to receive world news and have online conversations through 37 different languages.

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It offers online technology platform, members with a common interest can create groups and interact. It also allows institutions and public figures to create pages to attract Facebook users to their institutions. Twitter, on the other hand, is a social network service that allows registered users post short post called tweets. It has a google map showing the location of the school and adjacent roads. On the other hand, it uses its Twitter account to advertise its strategies and forthcoming events. Twitter allows for interactive conversations among administration and students through hashtags. The business centred institution uses youtube as an image-boosting platform as it uploads videos of its alumni who are excellent entrepreneurs and also undergraduates who have a positive feeling about the institution.

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Youtube has also been instrumental in the school to explain the nature of courses it offers and enrolment dates and fees. On Facebook the institution has 357 likes on its official website, this means that even some of its students are not interested in following. The account is partly dormant as the last post to its page was as at April 24th, 2018. It indicates how sluggish the institution is in embracing Facebook. The university also has a seemingly fewer number of twitter followers which braces the possibility of ineffective twitter platform for the institution. NJCU School of business does not have an official Instagram account which would have effective in at list 20% of the school’s advertising strategy. Its Facebook page should be more institution based and post relevant information.

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The Facebook page should have the school’s logo as its profile picture and beneath it its school vision and motto. The account should also get often updated with new relevant and mind-attracting information. Its Twitter handle should also be updated, and the cover page gives relevance to the institution for twitter users. It must also write the institution’s name in full without abbreviation on its profile so that online users get to know the campus easily at first sight. Therefore, the institution should organize influencers and successful school alumni to attract more education-hungry youth to quench their thirst at the jersey. The institution should also offer scholarships to international students to build a global image. The institution should also thrive through snap chat, an online platform that attracts brilliant young minds.

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