Ez-Pleeze Strategic Planning

The innovation is mainly in the provision of the best nutrition and the application of the technology in the production and the processing of the meat products. It has also enhanced the application of the technology in genetic modification. The culture of a company is very organized in determining its success. The description shows a collaborative culture as the organizations understand that the employees are the most significant assists in the delivery of its services. Motivation to the employees has ensured that they deliver the best services and hence lead to an increase in the returns over a specified period. The primary departments are the Finance, the Research and development department, Operations, Production and the Manufacturing departments. The CEO of the company is Tim Burnes and is also the founder. Under him is the Chief operation officer, Chief financial officer, the Directors of marketing, Research and Development and Manufacturing and Production.

The five departments are headed by a manager to whom the specific junior employees report to. The head of department report to the Chief Executive officers. The strategic decision-making process in the company is affected by several factors especially externally as it does not have much control over the same. The primary factor is on the opportunity to compete with the grocery stores and retail chains. EZ-Pleeze has embarked on the delivery of diverse beef and chicken products to the clients to gain a competitive advantage. More than half of the fats foods in the United States of America are supplied by the company. The activities of the competitors have affected the decision making of EZ-PLeeze as some of the companies have come up with strategies that make them have a higher competitive advantage hence acting as a threat to the growth and development of the Company.

EZ-Pleeze SWOT Analysis Importance of SWOT analysis in the Strategic Planning Process The main purpose of conducting the SWOT analysis in the EZ-Pleeze is to enhance the understanding of both external and the internal aspects that affect the production of the company both positively and negatively. The analysis is also crucial in the development of the model that shall help out in the overcoming of the threats and take the advantage in the opportunities that control the industry. One of the primary objectives of the EZ-PLeeze is to have a competitive advantage over its rivals. The company, therefore, must come up with the strategies that shall ensure that it has an advantage over the rivals. It must also work out a framework that leads to the minimization of the disadvantage that is poised by external factors in the industry.

The internal weaknesses make the company be disadvantaged in relation to other competitors in the industry. They are also a hindrance to the achievement of the Company’s objectives and goals. One of the major internal weaknesses that affect EZ-Pleeze includes the high cost of labor and hence reducing the expected profits. The industry requires a high level of labor in the production and the delivery of its services. It has therefore been hard for the Company to moderate the cost of its products. The spending have consumed most of the finances in the company and caused instability. The weaknesses described above tend to scare away the customers and if not taken into consideration may lead to the bankruptcy of the EZ-Pleeze. The Opportunities in EZ-Pleeze The opportunities describe the external factors that are available for exploration by the company in realizing its objectives and goals.

EZ-Pleeze can utilize some of the aspects that are beyond its control to achieve the desired profits at each given period. One of the factors that act as an advantage to the company is on the closure of the outlets by some of the competitors that acts as the substitutes to the beef and the chicken products. EZ-Pleeze Threats The threats are the externals aspects that affect the performance of the company negatively and can lead to a reduction in the productivity of the EZ-Pleeze. The aspects are likely to cause a reduction in the probability of realizing the objectives of the Company. The main threats to EZ-Pleeze as described in the SWOT analysis are on the adjustment in the technology, the regulations of the government in the food industry, the adjustment in the preferences of the customers and the competition from the upcoming companies and the well-established multinationals.

The adjustments in the technology are a threat as the company has to forego the old methods applied in the production of the meat and apply the newly developed means. The adjustments are expected to be costly and if the returns do not match the expenditure used up in the application of the technology and the innovation then the revenue of the company may flop. Recommendations From the SWOT analysis described there are several factors that have to be taken into consideration to enhance the realization of the mission of EZ-Pleeze. The fast action should be the assessment of the strengths, weaknesses, opportunities, and threats accordingly. The assessment is crucial in ensuring that it upholds the strengths and explores the opportunities accordingly. It is also critical in enhancing the overcoming the weaknesses and keeping off the threats that can affect the productivity of the Company.

The action will ensure that the Company maximizes on the sales and hence achieve the expected revenues.  EZ-Pleeze Executive Summary -. online] Anthony-greer. com. Available at: http://anthony-greer. com/ez-pleeze-executive-summary [Accessed 14 Dec.