Ford Company Export Plan for Truck 150 to Colombian Market
The target market condition for the trucks…………………………………. Market Positioning………………………………………………………………. Distribution Strategy for the Trucks……………………………………………. Sales Goals of the Exports……………………………………………………………. Promotional strategies of the exports In Colombia………………………………. The export plan outlines the methodologies of entry for exporting Truck-150 to Columbia. The report has got the detailed analysis of the target market in the country, the nature of a product, competition, operations and other factors which affect the export of the products from the United States to the chosen state which is Columbia in this case. The whole program will be attained through the cooperation of all involved parties such as the company production, supply chain management and logistics, marketing and promotion. Others include evaluation and monitoring to ensure that the success of the product is achieved.
Ford Company Export Plan for Truck-150 to Colombian Market Introduction The expansion of exporting Ford Truck-150 to Colombia aims at increasing the company sales and tapping the wide marketing potential in the country. The motor industry has been growing, with petroleum topping in the list of exports. It hence offers a good avenue for the car industry. The country had a gross domestic product valued at 282. 5 billion USD, according to the World Bank report. The gross domestic growth rate is 2. For example, it is evident that in Colombia, the youth make the largest population which is more than 30 percent. However, the youths lack purchasing power of the trucks due to the limited level of income. The men over 35 years of age and women over 40 years of age make the highest population in the market for the Truck F-150 in the country.
The process of dividing the market into markets niches is hence a suitable approach. There will also an application of geographical promotion and marketing in the country (Rothaermel, 2016). One of the methodologies is direct marketing. The method will entail the elimination of the middleman in the major cities to keep the prices low and ensure that there is the smooth flow of the orders if the trucks. The approach of direct marketing in the Truck f-150 is essential since it will give a chance to the buyers to interact with the sales people from the Ford Company. They will also have a chance to get live demonstrations on the operations of the trucks before buying. The option is hence seen as the solution to curbing poor communication which is common with the competitors.
The process of setting the goals of the units of a sale will be done by weekly targets, monthly and quarterly the all the way to an annual target of the units to sell. Setting the goals will enable the company to promote the products effectively and ensure that there is no deviation from the original plan of the units to be sold in the market. The aim is to have the team of the direct sales attain at least 75 percent of the planned groups in the country for the first year. The two models of distribution will account for 80 percent of the total sales in the country. The other options for the unclear markets will be served through the other options such as franchise and indirect distribution.
Customers need to have clear information about commodities to ensure that there is a creation of demand. The objective of the promotion, in this case, is to ensure that the market is severed with information about the existence and features of the Trucks F150 in the market. The advertisements of the products will be done on print media and social media to reach the wide range of clients. The promotion will also aim at ensuring that there is convincing of the clients and persuading them to buy the commodities (Bayou & Korvin, 2015). The trucks will be displayed in various malls to able buyers to view them before shopping. Print media and use of audio-visual communication is also another model through which the Ford Company will promote its products in the Colombian market.
The use of televisions gives a good avenue for the products to reach the number of viewers. They will also help ensure clear illustration of the features of the truck in the market. The pricing, the models, and the buying options, as well as selling centers, will be availed through the promotion model. Radios, on the other hand, will supplement in the regions whereby there is no access to television services. The departments will work closely to ensure that there is sharing of information and hence synergy to overcome competition and high costs of distribution in the market. Use of technology will enable the company to cut costs and hence increase the level of profitability. Still, there will be an approach to use of research and development to reduce the redundancy and overcome competition in the country.
Reliance on the modern technology is a good avenue for ensuring sustainability in the market. The firm will also use customer relationship management model to collect information about the market trends. Still, the company has a strength of reliance on technology, something which reduces its costs of operations. The automobile model has also been designed for household use as well as commercial activities. It is hence a competitive feature in the market. The main weaknesses in the market include lack of clarity in the future trends. The Colombian market is stable, but the neighboring countries may not be supportive of the whole process. The competition for the market will be a threat the success if not well implemented. On the other hand, technological changes may have the negative impact if the company does not keep its team abreast of new changes.
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