General Electric Strategic Analysis Report

General Electric serves customers in around 180 nations and recruits nearly 295,000 workers across the globe (Ocasio & Joseph, 2008). The company was launched in 1892 and since then it has developed new forms of technologies and services that have has a considerable impact on the scope of the company’s activities. The power segment serves the role of generating power for customers. The government, industries and other customers from around the globe with products and services that are linked to the production of energy. Through its products and technologies, General Electric harnesses resources like gas, oil, diesel, gas and nuclear to generate electric power (Ocasio & Joseph, 2008). In addition, the company heavily depends on innovation and creation of new products as a way of maintaining a strong position in the market.

Such a generic strategy tends to reflect the technical characteristics of its products as well as the need for performance (General Electric n. d). Thus, there is the existence of preconditions for the pursuit of a product leadership strategy. The role and significance of strategic planning in corporate practice have remained as a controversial topic for both scholars and practitioners. The restructuring phase resulted in General Electric being forced to apply a portfolio-planning framework that sought to manage the rising demands of a corporation involved in more than 190 businesses (Bucifal, 2009). The expansion of its operations throughout the world in the developing and developed markets together with the graduation of product manufacturing base has been introduced under Immelt’s leadership. This repositioning of General Electric into manufacturing and technology-based sectors resulted in the lowering of the quantum of exposure to the world financial crisis with the formation of a buffer.

I the present tenure of Immelt, the company has experienced huge strategic shifts as General Electric recalibrated itself for power plant services that use nuclear energy along with going into the healthcare sector by manufacturing quality resolution imaging devices for the purposes of medical diagnosis. Resources and Value Systems Evaluation General Electric has a variety of resources and capabilities and the main capability of the company is the recruitment and nurture of the best people in the world. In addition, since electricity is among the pillars of modern life, the company aims at excelling in the things they engage in at all levels in order to ensure continuous improvement and meet as well as exceed the demands of the customers. Furthermore, the company ensures effectiveness in its conduct by encouraging all the workers to conduct themselves with a high level of integrity, honesty, and compliance.

General Electric also values diversity in the workplace. The company continues to thrive by representing the communities that they serve and promoting inclusion in the workplace. The company has also made strategic investments in the communities it serves which in return helps in strengthening the company as well as the business (Downie & McMurray, 2013). General Electrics is uniquely positioned such that it can help customers to navigate and thrive in the changing world markets. While rooftop solar installations continue to grow, the generation of electricity takes places closer to the point of consumption. As a result, it minimizes the amount of transmission as well as distribution lines required to link central plants to the end users. Furthermore, the use of renewable sources of energy minimizes the need for a central source of generating fossil fuel and in turn, it minimizes the amount of fuel for transportation, refinement, and extraction.

Besides, consumers may begin changing their behaviors to match with the periods when the consumption of electricity is at its peak with the times when there is too much sun or wind to minimize energy costs. The power segments portfolio includes static synchronous, compensator, static Var compensator, series compensation, and synchronous condenser systems. The solutions offered by General electric ensure critical electrical security, monitoring, control, diagnostics of utility grids enhancing reliability, efficacy, security, and excellence in operation. Furthermore, it enhances the safety of works and minimizes the general substation footprint. Also, the company's digital substations promote grid management and operations through the use of intuitive dashboards for situational responsiveness (Downie & McMurray, 2013). It helps to ensure an optimum actual performance of the grid by health, availability and dynamic loading ability of the power network.

The management behavior of the company also tends to impact profit performance. As well, strategic planning has been known to positively impact the profit patterns of a company. Thus, successful business practices may involve the regular assessment of the market as well as an analysis of the company’s position (Gunnell, 2000). Additionally, the company may address the emerging issues and the structural as well as the operational, financial and human implications. Having a clear understanding of the processes involved in a formalized planning will allow the management to implement transformation in the organization. Hence, the process of planning should cater for such an eventuality by recognizing contingency plans. Decisions to correct the plan may be based on internal or external opportunities.

The rapid changes in the society may have direct impacts on all organizations including General Electric. However, the use of systemized approaches to the process of planning helps provide opportunities that might shape the future direction of the company and help realize the stated objectives while engaging employees or the rest of the organization's staff. Recommendations This paper recommends that the power segment at General Electric should continuously invest in research and development practices as a way of curbing external competition. The key to having a successful implementation of a company's strategies is through building on the past while at the same time predicting the future, services acceleration, technical leadership, globalization, commercial excellence, a platform for growth and the chief key in the successful implementation of strategies.