GENTOO CASE STUDY

The company’s housing services can also be extended to residential care which allows tenants are provided with affordable and sufficient rooms they can inhabit as an individual or merely as a group (family). This strategy was then adequately marketed to individuals of young age enabling them to understand the essence of housing this way as opposed to dealing with harsh and expensive landlords. The sector has however gained considerable transformation along the years enabling the stated group to enjoy offers that may not be apparent in other tenure systems. Introduction The state of homelessness has for years been among the headlining news in the United Kingdom (UK) societal setup. The problem can be traced back to the 7th century why the king was frequently known for passing laws aimed at punishing vagrants.

Judging from historical context, it is evident that the housing pathways for young people have undergone substantial change. Traditionally, it was quite normal for a young individual to move from their parents’/guardian’s house to a social housing unity (entity) or merely into a social/owner occupational housing. Today, a significant number of such individuals are constantly relying on parental homes or tend to spend a little bit more stay time in PRS. Such developments have brought about conflicting problems to policymakers. The overreliance on parental housing by young children may be termed as unremarkable more so because this group of individuals ought to be planning to secure social housing resources. Research indicates that this initiative was specifically launched to enable the young people (often neglected in the housing market) to be able to afford better living units as opposed to ending up homeless.

As such, the private sector saw the need for coming up with housing units in the form of 2 to 3 bedroomed houses likely to accommodate them more adequately at a reasonable rate. Key players in the sector have been able to come up regulative measures of making adequate housing sources for young professionals which would only be rented for about 40% of their net earnings. This strategy was then adequately marketed to individuals of young age enabling them to understand the essence of housing this way as opposed to dealing with harsh and expensive landlords. Additionally, the young individuals have also been able to enjoy flexible leases encouraging them to move to houses that they are more likely to afford within set complexes/flats (Blair, 2017).

The company targets individuals who are between 16 and 25 years old. The organization’s support services to such individuals vary from one individual to the next depending on the level of vulnerability each might be experiencing (Howe, 2018). Literature Review Studies indicate that the contemporary society is characterized by having a majority of poor people residing in permanent shelters to reduce the state of homelessness. Those who lack such shelters have therefore been forced to reside in the city streets for as long as they likely obtain any form of housing services. Giddens (1997) attempts to critically analyze the situation by stating, “Like poverty, homelessness isn't as easy to define as we might imagine. As such, social housing schemes have since been introduced in different parts of the world to address poverty-related issues affecting the young population such as financial exclusion, unemployment, and debt.

Additionally, such schemes also play a significant role towards improving their employability, personal skills, maintenance of independent living, and confidence by supporting access to the private sector (Boggiano, 2017). Homeownership among Young People By the year 2008, more and more young people were able to enter into the homeownership regime. Although this was the case, over 2. 9 million (majority) of the group opted to remain in their family homes in their twenties up until their early thirties so that they would be able to save adequate capital to be used as mortgage deposit. Popular studies indicate how the private sector has “strongly advocated a greater provision of shared accommodation in response to changes in housing benefit that restrict payments to young people under 35 to the rate of a single room in shared accommodation” (Beharie, 2017).

Shared accommodation is particularly essential as it would work towards enhancing the prime purpose of the housing sector to the young individuals who are providing adequate access to housing services and enhances social well-being of this vulnerable group (Fry, 2017. Methodology To adequately determine the impacts of private housing on young people living in the UK, this study was able to select beneficiaries of the Gentoo housing project. The study, therefore, embarked on finding out how the lives of the stated group had been changed ever since they enrolled in the housing services (Beharie, 2017). To effectively make this study a success, 20 individuals were chosen to be part of the exercise. More interviews were carried out with the aim of ensuring that the respondents would easily understand the questions contained in the study's questionnaires (Beharie, 2017).

Questionnaires were also used as the primary quantitative data collection tool. The questionnaire was tailored in a way that would best ensure that relevant information regarding the welfare of the young tenants would be adequately highlighted. The questionnaires were both close-ended and open-ended to allow the respondents would be able to share their experiences openly (Krugman, 2010). The qualitative and quantitative data obtained was then analyzed to come up with deductions. The theme of the study was “social change. ” Since the study was mostly inclined to understand how the housing services provided by Gentoo had changed the lives of the young individuals, the researcher was able to inquire some of how the respondents had benefited. A significant number of the respondents confirmed that the initiative had increased their confidence, helped them to be more responsible, enhanced connectedness among them and other members of the society, and enabled them to be more responsible.

This goes to show that the company has worked a great deal in revolutionizing the state of homelessness among the young not only providing them with adequate access to housing but also enabling them to better their lives (Beharie, 2017). Although a significant number of individuals were satisfied with the services issued by Gentoo, one of the residents confirmed that the services had been unsatisfactory. This is essential as it is likely to reduce the number of homeless people in the city streets (Beharie, 2017). The study also recommends for the government to ensure that all young people gain adequate access to education and employment opportunities. This essential as it is likely to allow young individuals to gain relevant skills likely to guarantee them jobs so that they may earn an income (Howe, 2018).

The private sector should work hand-in-hand with philanthropists to come up with initiatives aimed at allowing young people to obtain sufficient housing services. This may be effected through active collaboration and grant-making (Boggiano, 2017). This goes to show that Gentoo is focused towards ensuring that the needs of the young children in question are sufficiently catered for in due time. Unlike most organizations, Gentoo attempts to prioritize the young individuals’ interests before its own. This is showcased by the manner in which it focused on allowing the young group to discuss critical issues with them as a way of guiding them to become even better people than they were when they were homeless. This may be confirmed by how the company has been able to attain third-party acknowledgment based on its actions.

The organization was once awarded an Engagement and Wellbeing Award in the BITC Awards. The issuance of tenancy tenures allows the business organizations to experience reap maximum benefits as a result of its efforts to “help” out. The company has been able to invest tremendous amounts of money with the aim of attempting to set up units which may be used by recipient groups for shelter. It is therefore paradoxical for the organization to refer to itself as a charitable one because it often gets financial returns for issuing out its services to its customers. The government, on the other hand, has worked hand-in-hand with the private housing sector towards issuing them with incentives and subsidies to enable them to set more housing units to accommodate the ever-growing number of homeless youths.

Although such strategies have been introduced in the past, the housing sector remains with considerable problems facing them. Managing For Innovation: Managerial control and employee level outcomes. Journal of Business Research. PP: 371 – 379. Brophey, G. , Baregheh, A. M. M. The Association Between Shelter Rules and Psychosocial Outcomes Among Homeless Youth Residing in Family Shelters. Families in Society:. The Journal of Contemporary Social Services, 98(2), , pp. Boggiano, V. H. L. S. V. Operational challenges and ST’s Proposed Solutions to Improve Collaboration between IP and R&D in Innovation Processes. California Management Review. PP: 143 – 156. Fry, C. L. & Valikangas, L. Opportunity Creation in Innovation Networks: Interactive Revealing Practices. California Management Review. PP: 67 – 87. Khavul, S. Teams in Pursuit of Radical Innovation: A Goal Orientation Perspective. Academy of Management Review.