Implementation of CSR by Microsoft
Many charitable foundations have been founded by the owner Bill Gates that is associated with this corporation, and they ensure that the perception of the general public is taken care of to the main extent. According to Microsoft corporate social responsibility (CSR) can be enumerated to be the “economic, ethical, legal and the particular expectations that society expects from organizations within its precincts to fulfill (Ağan, Yavuz, et al, 1873). ” Thus the corporations are endowed with moral, ethical and philanthropic acts that they are supposed to fulfill to the community. This goes further to their quest of earning more for their owners or stockholders. The ancient view is that the corporation should be only responsible for its owners only. In making a Corporate Social Responsibility that is appropriate and has a future of making viable returns, it is symbolized by a business that implements an impactful business plan.
The business plan should reflect the company’s objectives and values that are embedded in its business culture. Microsoft as it is a major stakeholder in many spheres across the globe (Boulouta, Ioanna, and Pitelis, 354). ” Microsoft, therefore, uses an evolving corporate responsibility strategy that makes sure that the corresponding programs fulfill all the shareholders’ interests in ensuring that the corporate image, as well as the brand, is well maintained. Microsoft usually is in quest of enhancing its corporate social responsibility and uses strategic ways that pinpoint all the stakeholders’ interests (Wang, Heli, et al, 67). This is going to assist in cornering the marketplace as well as the marketplace. A good business plan with embedded business culture should be utilized in focusing the objectives and the values of the organization.
This is achievable through the use of a strategic CSR application. This assists in the creation of profitable as well as sustainable future for all. This is the obligation of every company that is operating within a community (Cheng, 18). It is thus prudent to stress the employee's practices that involve the ethics and CSR. Importantly, the personnel in a company are the ones that relate directly to the customers, and thus it is right that they should be trained on proper ways of offering customer relations to the business clients (Wang, Heli, et al, 67). When companies relate well to the community, they can create a good reputation and thus customer satisfaction is reached. This is well achieved when all the stakeholders are considered in all organizations.
It is important to invest heavily in creating the management teams as they are going to have a positive impact on all the stakeholders (Tai, Fang-Mei, and Chuang, 177). This will create a platform that will enable all the members to air their views and their opinions considered for any changes to be implemented. Moreover, it addresses the understanding of the policies that are formulated while in their presence (Tai, Fang-Mei, and Chuang, 177). The ethical CSR ensures that all the members no matter their; level have a feeling of being included in the doctrine of the CSR. This facilitates the teams in acting as a single unit, and thus they can navigate the “Minefield” or the hurdles that curb the ethics that entails the CSR of the organization of the company to all management levels.
Accordingly, Microsoft core business agenda is its business growth particulars. They ensure that they conform to the laws that are embodied in ethical custom and the law. Mostly in some instances, there are business employers that have different objectives. This is mainly peopling coming together to establish a business for eleemosynary purposes, for example, a hospital, or a school. This means that the corporate executive of such a business will not harbor money profit as his primary objective. Nevertheless, it is going to be the provision of services. The company ensures that in addressing the issues about its employees, it does this in real time basis, this guarantees the employees that the corporation has their interests at heart. The programs at Microsoft ensure that there are support programs that guarantee and boost these employees’ morale and interests into the computer technologies (Hopkins, Michael, 54).
In embracing the employees as one of its primary stakeholder group, Microsoft ensures that the strategies it harbors do satisfy the interests of these employees. Communities This is another talented group of the stakeholders of the Microsoft Foundation, and they are included in the companies CSR doctrine. This is in consideration that this company includes environmental sustainability as one of its core CSR thrusts. Investors At the company, it embraces transparency as one of its significant thrusts in CSR. In this regard, Microsoft investors are among the major stakeholders of the corporation production of software and hardware. The investors pose a significant effect as they control the funding and provision of capital to the company (Grant, Robert, 423). The interests of this group are well articulated to in the CSR doctrine that guarantees that the business of Microsoft is going to grow and there will be accurate financial reporting (Terris, Daniel, 13).
The company usually gives the investors real-time information that is vital to their investment growth, and they make a variety of disclosures concerning the continuity of the business and therefore benefit the investors (Cheng et al, 17). Microsoft CSR Performance in Addressing All Stakeholders’ Interests Microsoft is the global company that provides computer technology to the businesses and has solemnly taken steps that are fulfilling all the major stakeholders’ interests (Terris, Daniel, 13). The company is performing well in addressing its stakeholders, and it emphasizes the aspects of human rights. The company focuses on transparency and environmental sustainability through its use of its resources and programs in harnessing this course. Microsoft ensures that it makes these quests to be relevant to the current market conditions (Flammer, Caroline, 2550).
Nevertheless, the hurdle that is common to many big multinationals is the lack of real-time responses to its acts of CSR. Accessibility As many issues curb, the leadership teams at Microsoft are involved in the formulation of ethics entailing the CSR for example evaluation, monitoring, and control of the operations management do result in case an organization fills to establish procedures. This means it is good to come up with measures that are going to be looked at for the uniform operation of the organization. One of the strategies for implementing this by incorporating the laid out policies as set out by the personnel (Wang, Heli, et al. This way, it means that they are regarded as the same rules and operations of a corporation.
Moreover, it is the best way of having a written document that outlines the rules that govern the workforce towards inculcating better ethics to CSR. " Journal of business ethics 119. Cheng, Beiting, Ioannis Ioannou, and George Serafeim. "Corporate social responsibility and access to finance. " Strategic Management Journal 35. Davis, Angela K. "Does corporate social responsibility lead to superior financial performance? A regression discontinuity approach. " Management Science 61. Flammer, Caroline. "Does product market competition foster corporate social responsibility? Evidence from trade liberalization. " Strategic Management Journal 36. Pastrana, Nathaly Aya, and Krishnamurthy Sriramesh. "Corporate social responsibility: Perceptions and practices among SMEs in Colombia. " Public Relations Review 40. Popa, Mirela, and Irina Salanta. "Corporate social responsibility versus corporate social irresponsibility. "Corporate social responsibility and sustainability in Scandinavia: an overview.
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