Influence of mass media on gender

Media portrayed men and women in a stereotypical way which is a reflection of a socially accepted view of the gender by the society. The existing relationships between men and women underscore traditional roles and make violence against women as a norm. Media sends messages about enhancing products in companies, thinness and fitness and dieting to men and women. It sends a message that to become attractive men and women need to change and adjust. This kind of manipulations from media creates a lot of insecurity and jealousy among males and females. It also shapes perception of the children in a view that some specific jobs out there are good for men while the others are best for women. so as the children grow they have all these perceptions in mind, and it is not easy to forget about them in future.