Internal and External Communication Best Games Productions

Document Type:Essay

Subject Area:Business

Document 1

Notably, Best Game Productions launches its games in holidays seasons attribute to the fact that a significant percentage of consumers purchase the product as gifts for their loved ones. However, the way the company markets its products is crucial for its development since the strategy determines the number of customers reached. Thus, the development of these games is followed by extensive marketing, which targets a wide range of consumers. Even more, quality checks are given a priority since consumers' health, and safety is equally important. The quality control department directs most of its focus toward identifying and eliminating possible errors that may be in the game. Timely releases may witness the company producing low-quality products attribute to it missing out essential requirements that enhance the quality of the finished products.

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Thus, solving these challenges may require the company to make strategic moves. Finding a solution to the quality problem would necessitate various steps like auditing each activity throughout the production process. One way to ensure that only quality software are used to design the games would be to outsource high-quality products from potential suppliers. Even more, the control system should be evaluated including assessing the management body, production materials, quality control approaches, inspection and tests equipment. For example, the marketing team, which is an internal stakeholder, needs full support from the finance department, which is entitled to set an appropriate budget for its marketing activities. The marketing department can only be motivated when the company makes high sales, which shows that it is focused and goal oriented.

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Even more, the department believes that how the company is presented at both the local, regional or international market matters more than the quality of the product. To them, quality can be hidden by strategic marketing approaches, which may help the firm reach broad markets. On the hand, customers who are the external stakeholders also have their unique perceptions and needs. Various communication strategies may be used to reach the external stakeholder. These may include the internet, broadcast and print media, face-to-face communication, and virtual discussion forums. However, the channel used may depend on the nature of the stakeholder. Thus, stakeholders like customers could be the best reach by use of print and broadcast media and the internet. Regular information flow from the external stakeholder to the organization and the other way round should be enhanced since it ensures communication feedback, which may help the organization to define and meet its targets while correcting its mistakes.

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They should focus more on sharing positive information that enhance the reduction of negativities from the public regarding the decision to delay the release time. If possible, one should limit him or herself to only talking about the most crucial issues. In other words, the information shared should adhere to the firm's guidelines, which imply that violating these rules may jeopardize the reputation of the company. Equally, each stakeholder is obliged to treat the company associates in the same manner the customers are treated. However, most stakeholders believe that on-time release may act in favor of the company and its internal stakeholders. Some of these needs may be difficult to achieve, but they are crucial for long-term success. Embarking on a comprehensive initiative is meant to bring together the key stakeholders.

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As a result, each business unit must be equally represented, which will enhance the top-down processes of the given initiative. These may include funding and planning activities accordingly. However, each stakeholder may fail to cooperate equally all through attribute to his or her best-known interest. A flawless production system may be sustained by involving the employees in planning for each activity to be executed. Press Release External Stakeholder production Dilemma Best Game Productions adjustment may affect the external stakeholders in various ways. For example, the move to delay the time for launching the game may subject the company to plan for feedback meetings regarding the firm’s desire to alter its production process. The process may be approached with multiple reactions since different stakeholders are likely to have conflicting opinions.

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There are those that might also express their utter displeasure with the delay and fail to promote the game. Equally, the external stakeholders who constitute of shareholders, investors, suppliers, customers, neighbors, and other concerned parties have their own needs. For example, shareholders and investors need the company to comply with the state laws including pursuing transparent operations, which are all crucial for the success of the organization (Stout and Blair, 2017). Thus, doing the contrary may not only witness the company losing its positions in the industry but also losing customer loyalty and significant shareholders. Even more, the company's operations should produce minimum disturbances within the neighborhood. If any, these impacts should be controlled. W. Stakeholder relationships and social welfare: A behavioural theory of contributions to joint value creation.

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