Logistics and Physical Distribution

This then means that in all these stages of its cycle it affects the usual or expected product, distribution, pricing, and promotion. In our case, we will focus at how the life cycle of a product (flour) significantly affects the logistics and distribution strategy. This has become a new focus among the researchers and thus very crucial to consider. Q1 In the analysis of the impact of the PLC we start by considering how it affects the decision making in logistics and distribution strategies noting that logistics shows the significance of assimilating physical distribution of strategy formulation. Therefore, in our case, we start by looking at flour as our product and how the logistics and distribution have been affected by the product life cycle.

Due to this then the flour produce in our organization has to be quality, flexible and check on delivery because these are the vital functional areas to success in the growth stage. Considering this in logistics, we had to consider also process innovation of flour improving and coming up with new techniques for the flour to survive the market penetration. Also, this was established by fast creating the meal and making sure there is a complete market coverage from local stores to general stores to the wholesalers. Therefore what logistics implements here is; increase the reliability of the product, improve quality while decreasing the logistics costs and reducing the lead time which is the evidence of Just-in-time management (Birou, L. , Fawcett, S.

This gives the organization unique opportunities and also new challenges. This depicts the ignorance to this stage by the organization. Q2 Logistics and distribution strategy for flour when considering PLC Logistics deals with the management of the flow of products from the point of production to the end of usage by the consumer. Logistics incorporation refers to correct procedures and activities which enable the distribution and flow of crude materials originating from providers to the association to the clients in a rate crick. Therefore development of logistics and distribution strategy will mainly be considered in; product and raw material handling, product production, product inventory, product packaging, warehousing, security, and transportation (Prajogo and Olhager, pp 516). Therefore, we use, warehouse management systems to show us some basic logic of combination of some attributes, such as product, the location, unit of quota, and quantity for determining the sequence to use, the stock required, and where to find this flour (Dinter, p1207).

It is also necessary to integrate RDTs and RFIDs as they assist in the logistics and distribution to trace the exact location of the produced flour to support realization of growth. Fourthly, in the maturity stage of PLC, we see that the logistics and distribution strategy help in the transportation of flour and management. Due to the rise of greater competition, we see that logistics becomes more of cost-oriented and shows the firm how to best maintain their foot on the market. Likewise, we see that distribution creates a new goal of cost reduction as with all the competitors on the market. Pricing becomes more of the customer buying expenditure which can be lower or high with a higher repair and maintenance cost.