Louis Vuitton Brand Management Client based

The brand is one of the largest fashion designers in the world. The company has leased outlets and high-end stores as well as operating online shops. Operating in more than 50 countries and more than 460 stores, LV is the most valuable luxury brand in the world. The creation of the Louis Vuitton brand transformed through ages overcoming different challenges to be where it is now. The founder continuously engaged in the innovation of the existing products in the market to make better luxury products that many people loved. This increased the trust of the customers in the brand making it a big luxury brand back then. All the people that wanted to travel had to obtain a product from the company. Additionally, the company believes in the production of quality products.

Consequently, the brand equity of Louis Vuitton is high among the customers. Brand equity refers to the relationship between the customers and the brand produced. The Louis Vuitton brand’s perception among customers is one of great quality. The customers have a high level of trust in the products produced by Louis Vuitton due to various factors. The level of innovation is high, as the company strives to produce products that suit the customer needs. For instance, in the early years, the company built an elite clientele that included the royalty. The company also sought after foreign clientele by advertising its products in various languages. The value is attached to the meaning the brand has on the customer (Heding, Knudtzen, & Bjerre, 2015).

Louis Vuitton brand attempts to cater to the needs of the customers in its designs. The unique associations that a customer holds concerning a given brand offer many advantages to the company. The company experiences long-term revenues, ability to command high prices, as well as customer willingness to seek alternative distribution channels. These advantages give the company an advantage over the other companies that produce the same types of products. The marketing mix of the company is strong, which contributes to the favorable and unique LV brand. The incorporation of leather in the brand products ensures that the products produced uphold quality. The products are not only different but also fashionable and exclusive. The unique business strategy that the company applies also helps the company to create ambassadors in its customers.

The company does not hire brand ambassadors; rather, it treats each new customer as an ambassador (Tak & Choi, 2015). Keller’s Brand Equity model has four steps that customers need for them to be satisfied in the building of a successful brand. In the first step, the company needs to create a brand that stands out and customers recognize it. It is also necessary to create the right brand perceptions for customers to commit themselves to the brand. Researching to find out about the customers' perceptions is important in helping improve the brand. The second step is to identify and communicate the meaning of the brand. Louis Vuitton has been able to provide these to its customers and the products are superior in quality compared to other products.

The relevance of the product to the customers’ lives cannot be overlooked as well. The products that the brand provides offer customers the opportunity to travel conveniently and attach a class to their trips. At the same time, the brand offers a range of other products that customers need in their daily endeavors. Understanding demographics male female 33 27 Male:Female ratio Age Groups Respondents Below 18 5 18 - 24 years 40 25 - 30 Years 12 31 - 40 Years 2 Above 40 Years 1 Number of age groups The largest age group is from 18 years to 24 years while the smallest age group is of people above 40 years. 233333 4 I would actively seek out this product in a store in order to purchase Louis Vuitton Bag 4. 283333 Average of Means 4. 1416665 Brand personality and self-image have an influence on the brand loyalty.

From the study, a large percentage of the respondents care about their self-image (Postica & Cardoso, 2015). On average, more customers are willing to be associated with the Louis Vuitton brand because it is consistent with what the customers want. 833333 2 I am interested in new products with status. 916667 3 I would pay more for a product if it had status. 866667 4 The status of a product is irrelevant to me. 016667 Average of Means 3. 9083335 The information in the tables above tries to explain the extent that people wish to possess unique products. The model also uses the three multipliers of program, customer, and market multipliers. With the program multiplier, the brand influences the customer mindset while the customer multiplier determines the extent that customer mindset influences sales of the brand.