Marketing and film and media studies in depth analysis
Marketing Academic journals The two academic journals that will be discussed in this section are the Journal of Marketing and that of marketing research. The journal of marketing is entitled managerial implications, the Market Orientation, and the construct research propositions. The second which is the marketing research journal is entitled an investigation into the Determinants of Customer Satisfaction. Both journals talk about the international nature of marketing. Each journal talks about a unique theme in marketing and it is different from each other in terms of scope. It is a form of a research paper that forms a basis of research and recommends further study from scholars in marketing. It forms so many research propositions. The journal is the 54th volume with very many journals done by the publisher.
It is one of the best articles considered for reading by the association to its academicians. The second journal article is the journal of marketing research which encompasses the investigation on determinants of customer satisfaction. It goes further to give the propositions of future research. Professional /Academic Associations The professional association that will be put into consideration by this study is the American Marketing Association. The association leads globally in marketing knowledge. By the year 2012, it had over 30,000 members. The association traces its roots back to the year 1953. To achieve the quest for getting research questions this study draws attention to the analysis of various researches that are ongoing. The study makes the basis for the research by the journal of marketing.
The research question in the study is; does the competitive environment moderate the market orientation performance? (Slater & Naiver, 1994). The study is one of the basic researchers that are being conducted by the marketing groups. It also offers training conferences to the members and scholars and enriches them with information. It will check on the examples of methods used and the effectiveness of the methods and techniques. The first journal the study looks into the Journal of Interactive marketing which investigates the causes of social media marketing on the popularity of trademark posts on brand fan pages. This as a current research on a market trend that is online marketing. The scholar has used sampling as the method of collecting data. The research aimed at determining the possible drivers for brand post popularity.
The methodology was based on an empirical study. It conducted a vigorous survey in the whole of Finland targeting marketing areas needed. The various statistical methods will be put in place to ensure the data collected through the surveys is fully analyzed according to the demands. Integration of Two Areas Marketing is an interdisciplinary topic that also links with other business and organizational disciplines. The next topic of the study is film and media production. An investigation into the determinants of customer satisfaction. Journal of marketing research, 491-504. Mick, D. G. The end (s) of marketing and the neglect of moral responsibility by the American Marketing Association. aspx Kozinets, R. V. The field behind the screen: Using ethnography for marketing research in online communities.
Journal of marketing research, 39(1), 61-72. The Film and Media Production Academic Journals The film and media journey that will be focused on this study is the Journal of Communication that was founded and written by David Buckingham. The second online research journal on film and media production discipline is the Canadian Journal of Communication that is entitled the Global Television &Film: an introduction to business. The authors of the book are Hooskins, Colin; McFadyenStuart; Finn Adam, Gasher Mike. It is a complex and more informative journal with 11 chapters. The organization of the book in 11 chapters encompasses the film and television economy putting into consideration the film production, international production and pricing issues. The Professional/ Academic association The association that will be considered in this study is the University Film and Video Association (UFVA) which is an academic association present in the New Mexico University.
org/). It holds conferences and also publishes the Journal of Film and video which is periodic that incorporates video production, aesthetics, as well as the history and theory of film and video making. The purpose of this association is to protect freedom of speech from being limited and airing grievances when the freedom is violated against its vibrant and fearless members. It voices out demands on the protection of the rights of the members from being violated; for example, facing immigration orders, harsh executive orders that could lead to harm to the community. The association pushes for border and immigration policies that aim an ensuring protection to the maintenance of the citizen's dignity both in national and international level. The research question is; how has the media affected the customer relationships? The study seeks to find the solution as well as know the weight of the impact it has on businesses (Hennig-Thurau et al, 2010).
The second study is on the Global Media Journal which explores the role of social media in journalism and is written by Wilma Stassen. The research questions that guide the drafting of the objectives of the research is the study probes to know the role of social media on online news. it focuses on answering the following question, what is the role of social media in News24s interaction with its target audience, particularly focusing on Facebook and Twitter? (Stassen, 2010). These questions were well drafted to fit the study. It was written in the year 2010. The methods of research applied in the research paper include; the researcher applied the qualitative design of research which is a design that is very useful for the researcher when they want to do an inside study of phenomena.
The study used it so that it can get deep into the topic of study so as to achieve the best results. The first qualitative study method used use analysis of selected case studies which allowed the researcher to do an in-depth research on the topic of study. The study chose all the four modes of qualitative research method which include; content analysis, experimental research, field research as well as survey research. Transmedia storytelling: Implicit consumers, narrative worlds, and branding in contemporary media production. Leeflang, P. S. , Verhoef, P. C. , Rangaswamy, A. , & Skiera, B. The impact of new media on customer relationships. Journal of service research, 13(3), 311-330. Integration of Two Areas The section examines what the disciplines have in common, any overlapping concepts or theories in both, similarities and differences they have on each other as well as how the two disciplines integrate with each other.
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