Marketing communication Essay

It is entails the various measures through which companies or any business organizations try to pass information through various forms such as advertisement, direct marketing, media involvement, sponsorship and sales promotion among others. Tibbetlan. com organization used the marketing communication strategies which greatly contributed to the growth of the organization through an increase in the level of profit margin and increase in the number of clients of the organization. As a result, the paper will therefore seek to uncover the various concepts of marketing communication and the various theories of the concept. The importance of marketing communication is another aspect that will greatly be focused in the paper. com Company employed marketing communication strategy in supporting one another and therefore improving its marketing strategy.

For instance, through the integrated marketing communication, the organization was able to use advertisement which helped the company in creating awareness of the about the existing of their product in the market. Statistics indicate that Tibbetlan. com organization also utilized the use of direct mail as a result of marketing communication to conduct the follow up activities and respond to various inquiries by client. This helped in creating a good customer relationship for the organization. com organization went further and integrating its website design and content with others. Finally, cost saving is another advantage associated with the use of the marketing communication. Cost saving is often achieved in marketing communication through the use of creative consistency. This is because it uses same images and adapts same copy for different media hence reducing the cost of operation in the business and increase the sales volume and registering a higher return on investment.

Theories and concepts of marketing communication Since marketing communication involves messaging along with media which is arrayed with the purpose of communicating, it is a vital part in any given business organization marketing strategy. Knowledge is the next step of the hierarchy effects theory require the business organization to ensure that the clients have perfect knowledge about the products offered. This is because of the availability of the product from competitive organizations (Finne et al. Liking stage on the other hand concentrates on the liking of the product offered by the consumer. This is because once the client is satisfied with the product, he or she will always commit to the product. Preference is another stage of the hierarchy theory of effects that require the business organization to possess certain unique features in its product brand so as to make it consumer preference due to competition in the market.

A model is a marketing concept that encompasses four stages of marketing communication. These includes attention, desire, action, and interest. Attention is the portion of the marketing communication that involves grabbing the attention of the customers through various techniques. Interest is the initiative of the business organization to ensure the customers have interest in the products offered. Desire is the other stage of the concept that explains the yearning for the customers to buy the product. Since majority of individuals around the world are using the platform, it often poses a challenge to the marketers to overcome the traffic within the system. This in return make the services offered poor. Identification and usage of the right tool is another challenge that the marketers while trying to achieve marketing communication face.

Still on technology, the evolution of the internet, and other form of technology have greatly confused marketers in conducting marketing communication to its customers. Identification of the, most appropriate means of communication is often difficult. They should also ensure the stories they are presenting are shining and much relevant to the audience. This is an aspect that majority of the markets are not capable of doing thus posing marketing communication great difficulty. Need for Effective Integrated Marketing Communication in The Tibbetlan. Com Organization The Tibbetlan. com organization use the integrated marketing communication to ell communicate benefits and services to its customers. The organization made the initiative of informing all its sole clients and possible clients on the processes and changes occurring within the business organization.