Media and Gender Analysis

Document Type:Essay

Subject Area:Media

Document 1

For instance, different forms of media communicate about images pertaining to sex issues, stereotypes and unrealistic within society. However, looking at the media platforms there is a developed idea that gender is a major concern between men and women. This essay underscores media gender analysis imbalance. However, women, in this case, are viewed to be underrepresented showing different in their roles that they play. Consequently, it brings out the idea that women are less important in major matters that are broadcasted by the media. In a general view, the media seem to present both men and women through stereotypic methods which define limits about human possibilities. It is a media trend that has been developing where men are portrayed more active, powerful, and sexually aggressive in terms of human relationship.

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On the other hand, the women characteristics are viewed to be thin in nature since they are not given equal chances as the men. The female gender is pressed by being given responsibilities that majority assign them is handling hose responsibilities. This makes the feminine gender to utilize their energy with the aim of maintaining their cultural values. For instance, in case it is a cooking advert it will not apply using men to make the advertisement. The reason behind this is to prevent the breaching of cultural rules that define men to have more responsibilities but not to engage in cooking activities. While such an advertisement is made it will ruin men's integrity characterizing them as a buffoon who is termed as klutzes with kitchen activities while taking care of children and other house chores.

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Such kind of responsibilities is only left to be performed by women and not done by men. This develops a negative stereotypic reasoning that has a negative altitude to undermine the female characteristics. However, critics have shown much interest in the media gender imbalance to know the reason to present men as more ideological advantageous that the female gender. However, the current media is influenced by ideological influence since they operate hand in hand with the political systems operating in a state. The media gender analysis turns out to be a more sophisticated analysis that examines the reason as to why men are regarded as more capable of handling vital matters (Messerschmidt & Tomsen 90). This creates a potential contradiction that rules out the equalization of both genders in the society.

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Consequently, this reduces the political concern of different individuals to rule gender. The media should act as people representation for the various issues concerning society. it is therefore important that the media to have streamlined ideas that are helpful in controlling the moral values in the society. However, in equalizing the media difference analysis the media should conduct a survey analysis in order to cater to the viewers' grievances. However, society will give the right views according to their ideological believe that will enable the media to respond with requirements. Ideological argument to challenge gender relations The ideological thought is presented in a manner to challenge the normal perspective towards the media gender analysis. Media gender analysis should minimize the priority awarded to men making them dominant in all working section and programs.

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