Mobile Analytics Essay

The mobile experience is gained from the mobile platforms that help in the analytics. The purpose of the essay is to focus on two companies that use mobile analytics especially the Mixpanel and Amazon Analytics companies. The mobile analytics has helped these companies to achieve their goals in their sales in a variety of ways. Firstly, the companies rely on the mobile analytics to capture the insight of their customers by tracking their marketing details. Through that, the companies get the right products the users desire. As a result, the analytics was only concerned with web metrics such as the new, unique and repeat users. On the other hand, the data in mobile analytics was generated by websites, apps, and games on the mobile devices.