Optas hotel business model

Document Type:Essay

Subject Area:Business

Document 1

Pending the availability of the different areas, we shall be considering other key opportunities around the major transit centers where there might be the accessibility of space. Company Description The Business Structure Company Established 2016 Date registered 2017 Business Number 16 7876 45673 Social media Social media site Addresses – Facebook, Twitter, Instagram Facebook Optas Hotel Instagram Optas Hotel (@Optashotel) Twitter Optas Hotel (@Optashotel) We are planning that the company will be operational during the normal business hours. That is 8:00 AM to 10:00 PM. With such a timeframe, we shall have ample time to provide our products and services, especially for the in the “rush” clients. To ensure that we have effective operations, we shall develop one generational shift for a number of employees. Although this would be a great opportunity for us, the proposed strategies may ensure that we meet some of the key challenges.

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Tied-product Model Our generic type of business model is the tied-product model. This would involve the sales of our products and services a relatively low cost, as bait for our clients and then charging premiums for the preceding refills or usage. Optas which we look forward to be listed in the exchange market in the coming years. Therefore, the company will operate on the basis of novel variation of this model. Where appropriate, Optas hotel will sell its services outright, in this model, and thus recurring revenue will be generated from services offered through separate agreements with clients. Underlining the dynamic nature of this business model, Optas recognizes that some potential clients are reluctant to sign a long-term commitment. Therefore, it offers a prepayment arrangement for a set of fundamental services with an opportunity to top up at normal prices like the standard contracts.

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A fundamental element for the effective implementation of this model is a partnership with experienced consultancy firms. This takes two key strategies. Personalized Experience Personalized customer relationships are becoming sophisticated as technology advances. This has resulted in improved levels of integration. In the case of Optas, if data stored in the systems shows the beverage choices for the guests, not only does the guests be welcomed with the beverage of their choice in the future, but the information can be linked to the supply and purchase system of the business. The information entered while checking in or out is important in order to ensure the business develops better-personalized experience and improving the overall operations of the business. Social media and review sites In order to ensure that our clients feel confident with their decision when they read our reviews online, Optas will ensure that this major trend is accurate of the actual experiences.

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The prototype will be simple to ensure smooth customer relations. We shall also learn more about the prototyping methods in order to improve our customer relations system. In the Future, Optas looks forward to building prototypes in the form of a landing page announcing our products and services before we even actualize some of the new plans. We will request prospects to sign-up for regular newsletters and ask the early customers for feedback. After developing the prototype and getting feedback from the first customers, the business will be able to identify a minimum set of features required to be added. Blocher et al. indicates that “it is common for a start-up business to maintain their beta for upwards of a year in order to ensure they are market ready” (pp, 135-137).

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It is important to ensure the business is actually solving a problem rather than just focusing on the onslaught of unsupported ideas. Product /Market Fit The use of the term “product” and “market” offers a clear hint as to the meaning behind the term. “Fit” is the binding segment signifying the product and services of the company and the consumers are in agreement as to the value that ought to be delivered. Again the company finds great online distribution channels that lead right to the prospective consumers. By incentivizing our customers. The social proof acts as a natural draw for people to try our products and services. Route to Market Just as important as deciding what to sell to our clients is as important as how we are going to sell it.

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Therefore, we believe that the implementation of diverse routes will fit diverse forms of products and services. Customers are required to order or make reservations online and then come physically to collect them. This approach would save one-one meet-ups and provide clients with better flexibility about when to arrive. Depending on the type of customer, we shall choose to allow customers to make reservations without obligations or to purchase and make payments before collection (Carlon, et al. For our member clients, reservations will be made without any obligations. However, First-time clients are supposed to pay as they purchase. Our mission statement focuses on major aspects: transforming hospitality and positive impact to the society. This is a clear indication that the company has put more efforts on better service delivery (Cao, & Tay, 2001).

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Vision: To be the best choice for both local and international guests. This will be realised by delivering a positive experience to every client, every time they visit. This is our roadmap to the future we envision for the company. Nevertheless, because of our limited number of choices, we may be at a disadvantage when competing with companies with a variety of services. Service delivery is a fundamental aspect that we are focusing on investing more because of the nature of the business. References Abu-Mostafa, Y. S. Atiya, A. Tay, F. E. Financial forecasting using support vector machines. Neural Computing & Applications, 10(2), 184-192. Carlon, S.

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