Porter's five forces analysis

These companies include McDonalds, Starbucks Corporation, and LSG Sky Chefs among others. Additionally, event catering and mobile catering services are also widely offered. Bargaining power of buyers Question: who are the buyers? In the catering industry, certain buyers such as those demanding catering services for weddings have relatively low switching costs and thus there is the unlikeliness of repeat bookings. Therefore one of the main buyers of catering services is people hosting wedding events, banquets, trade shows and also business meetings. Some of the buyers of contract catering services include institutions like schools, hospitals and also businesses. Competitive rivalry The main competitors in the catering industry include: • McDonalds • Burger King • Starbucks Corporation, • Taco Bell • Panera Bread Company. The main competitors in the concession catering market are • LSG Sky Chefs.