Sales Manual for the Toms Shoes
It is popularly known for the sales of the toms shoes. In as much as the company is a profitable organization, most of the proceedings that are gotten from the sales of its products are normally used in helping people. The sales of all the products in the company are normally aimed or rather geared at providing other people elsewhere who may need help with the assistance that they fall short of. For instance, for every sale of eyewear the toms company makes, it uses the proceedings to help people with eyesight problems in the developing countries (Hopekins, 2015). That aside, the handbags that the company sells was a form of a project that was initiated to help with the advancements in maternal health.
The idea of giving away the shoes is one that has seen the company move notches higher especially in the industry in which it is part of (Hopekins, 2015). The company has been giving away shoes and thanks to this, it has been able to get more and more people subscribing to the buying of its products. This is so because they consider the company as to be a charitable one and that the proceedings that results from its operations or rather the activities it partakes are normally used in the helping of the needy and those that lack in the society (Hopekins, 2015). Currently, the company through its management has confirmed that it does not regrets its move to start the donation o the shoes and this is so because the idea of donation has seen the company become more competitive and it has given it the benefit of competitive advantage over others.
Most organizations that deal with the charity and helping of the needy have been able to partner up with the company and as it gives them or rather supplies those with the shoes, the companies and organizations purchase other products in large amounts (Hopekins, 2015). The only reason that makes the company to seem like it is free off the competition world is the fact that it employs a different strategy for the marketing of its products and also when it comes to how the sales are made. In addition to that, the company is part of charity programs and this makes its competitive advantage even better. The company enjoys a market here more customers have had to pledge their loyalty to its services and such is due to the fact that the company provides help services and its objectives are driven by more of good will to the people than the profits that they make.
The managers and the founder of the business were successful in their identification of a business operation model that would be the most unique in the market. This is so because it is the only company that has been seen or heard of to be operating that way. The target market refers to the people that the company or rather the businesses intended to satisfy their needs while creating or rather manufacturing the product that they deal in. at first, since the company is seen to be donating the shoes to the less fortunate in the society, most would think that their products do not have a target market. However, it should be known that the company not only deals in the shoes that are given for free.
The other products that the company deals in may have the nature of exclusivity in them but then when it comes to the shoes, the company has no choice but to deal with having shoes being manufactured for every person. It is therefore upon the sales agent to ensure that as they make the sales, they come up with different ways that will not only entice one group leaving out another but rather caption the attention of the entire target market. Not only is the shoe being used by both gender but also, there is a very wide range of sizes and this implies that it could be sued by people from a very young age to older people. Such widens the target market.
Unlike other shoes companies where they have shoes being made for the young people and others that are left out exclusively for the old, the toms shoes company is one a company that looks out at helping each and every individual outside there and this implies that they do manufacture shoes that could fit each and every person The company has picked on a method of doing business that would get their products being used by each and every person. The ability to get the products for free would see more people being drifted towards going for other products from the company. in a normal business world, one would see the method picked by the company as to be one that attracts more losses into the business and this is so because they do not get anything from the products yet they do spend a lot of money in producing them.
The need to benefit not only themselves the people around id the company’s prospect. The company looks forward t ensuring that the customer’s trust is earned and that as it does so it makes them happier. By giving them the free shoes and giving back the proceedings that they get from the sales of the other products, it is more than evident that they get to fulfill this. As the company struggles to help out people it succeeds in getting more customers and clients and even investors who will be willing to make investments in that company as a way with which to offer their help to the society. The company gives the people that subscribe to its services more reasons t do so.
However, it should be known that despite their free nature, the products or rather the shoes that the company distributes are normally of very high quality. They are made out of the best quality raw materials. One reason that could be given to back the quality of the products is the fact that the organization engages in their production for purposes of making people happy; the people that lack. Therefore, there is now way they would want achieve happiness for other people by coming up with substandard products. They have to come up with products that are of the best quality as such would see more customers subscribing into other products that they do dealing. And when it comes use of best of all possible words by the seller, then the fact that the products are being gotten for free is enough to get any person interested in asking for more products from the company.
Once a customer is able to agree with the quality and the price that you present then it is more than likely that the product will sell well or rather the sales for that particular product will be a success. Also, amongst the flanking probe that ought to be included in the sales manual is the best of all possible words. This is one a probe that enables the buyer to feel convinced about the product. In this case there would be no need to apply this probe because the fact that the product is being given to them for free is enough to get any buyer or rather customers yearning for the product. The other advantage that the buyer is likely to get when they go for the tom shoes is that they would get a product that would please them besides the shoes and they can buy them.
This way they will e promoting the business and also the people who are beneficiaries of the company’s proceedings. The company is therefore of full benefiting to the customers or rather the clients who subscribe to their products and therefore it is a factor that would make any customer to go for the product. It is important to note that the more the benefits of a product t the customer or rather the buyer the higher the chances of them buying the product. It is also important to focus on the objections of a product when coming up with the sales manual. With such argument, there are those that claim that if the company had the intentions of helping out individuals then it should make sure all the products it deals in are sold to people free of charge.
On the other hand, the idea of having the shoes being sold for free so that people will be tempted or rather drawn to buying the other products according to them is not a fair or rather a good way with which a company of that caliber should be competing. Better still there are customer who would be of the opinion that the company gave out or rather donated a different product other than shoes. There are those that view giving of shoes to people who need food may not be appropriate. This is also part of the disclaimers that come along as a result of a product being on sale in the market. On the idea of having all products for free, well that would work but then it is important to note that the company cannot be making nothing.
I mean, they are out there to make profit and therefore, by the fact that one of the products is being provided for free is enough for one to understand that it is a strategy that the company employees in ensuring they get to draw more customers or rather clients coming for their products. Another important aspect of the sales manual that we have to put into consideration is the supporting statements. This refers to the statements that are made in support with the buyer. It is quite common that the buyer will be making sentiments about the product whether negative or positive. From the above paper it is evident that the company in subject has its main objectives fulfilling the social corporate responsibility and this it does by ensuring that it gives back to the society most of it proceedings.
Therefore even as it goes ahead in making the sales, the sales person should have it in mind that the sales are being done in order to ensure that the people who are in need of help get to have what they could get before. This is the main objective of the company and apparently it decided to resort into the donation of the toms shoes in a bid to ensure that their objective has been met effectively and fully. In addition to that, the sales manual also play the role of bringing the bond between the company and the buyers and this it does by ensuring that the buyers or rather the customers have their take on the product and their opinion is normally considered in the manufacturing process.
A sales manual has a number of aspects that it looks at and all this aspects are normally considered when making of the sales of a product. Indeed, we can assert that the above essay has explained all the factors that would affect the sales or rather the distribution of the shoes from the company as well as other products that the company deals in. in addition to that, the company also deals in other products and the sales manual has shown how the sale of the shoes affect the sales of these other products. It is important to note that ever since the company initiated the donation it has received a lot of awards and honorary recognition from people all over the world and this is so because such is a very noble act that most companies outside there do advocate for.
The company has managed to have people willing to invest in it and this is so because of the belief they have in it and the fact that it is out there to help out those that are in need makes it even better or rather increases their chances of being made a company worth recognition and thus being considered for the investment options by most individuals. References Hopkins, P. The review of shared value in contemporary CSR run by two successful companies to sustain the business in recent years. International Journal of Management, Accounting and Economics, 9, 1122-1129. Nkwanyana, N. T. The impact of the TOMS shoes cause-related marketing campaign on GenY consumers in the United States (Doctoral dissertation). , Katz, E.
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