Singapore Airlines competetive advantage

Those firms where employees behave in accordance with the brand and its values are those most likely to gain and to sustain a competitive advantage. Managers and leaders need to focus on areas and factors such as organizational behavior and organizational change to ensure that employees work well together in an organization. Moreover, focusing on these areas will ensure that these employees know how to relate with each other in the workplace to increase the company’s competitive advantage. One such company which saw the need and relevance of using an internal branding strategy to gain competitive advantage. This paper provides a discussion on how internal training infuses corporate value and delivers brand promise for Singapore Airlines’. Companies and firms can only gain competitive advantage through effective management while creating tomorrow’s innovation at the same time.

It is broken down into comparative advantage and differential advantage. Differential advantage occurs when a product by a firm differs from that of its competitors. Absolute advantage is the state where a firm is able to produce better goods and services than another fir. Comparative advantage is generated by a company’s capability of producing goods and service more cheaply than its competitors. It is crucial to have in mind that personality changes over an extended period and therefore it is essential to keep up with the changes in personality in people in organisations (Wilson, 35, 2014). One’s behaviour in an organisation is somewhat dependent on one’s personality and the personalities of the other people in the organisation. Being at work means that one has to do whatever is expected of him, regardless of whether or not he gets along with the different personalities that one may find at work.

The only option that one has is to alter his behaviour to suit the personality of each and everyone in the organisation to allow work to go on. An individual with the best personality is open, agreeable, neurotic and conscientious and as a result, has the best personal behaviour in the organisation. A set of forces that bring an individual to behave in a manner that results in better job performance and productivity is motivation. A well-motivated employee will tend to work harder and look for alternative ways to complete efficiently a task handed to him. The more motivated an employee is the more exceptional his performance will be, and vice versa. For instance, one factor that may motivate an employee in an organisation is a healthy work environment.

Herzberg’s theory of hygiene and motivational factors states that unpleasantness is done away with through hygiene factors such as safety (Bratton, 56, 2015). Social identity theory explains the formation of teams as individuals’ need for a sense of identity and growth of self-esteem. Individuals feel a sense of belonging and self-worth through their contribution to the team. Singapore Airlines’ experience with team dynamics was outstanding as it built the characters of the employees and in turn gave them a positive attitude and behaviour at work. Power refers to the capability of having influence over other people and the capacity to control and impact the behaviour of the workers in the organisation through the control of resources. Power depends on the relationship between an agent, referring to the person exercising power, and a target, referring to the person who the power is being exercised on (Nilsen, 34, 2015)Having power means that one can control another person’s behaviour, thoughts and feelings in the organisation.

The traits of a leader in an organisation determine the behaviour of the workers in the organisation and consequently the success of the organisation (Löhndorf, Birgit, and Adamantios Diamantopoulos, 105, 2014). A good leader can set a clear vision and can motivate the workers in an organisation to work towards that goal. The leaders at Singapore Airlines demonstrated exactly this kind of characteristic. The Improvisational Model The improvisational model realizes the iterative series of different and unpredictable changes evolving from practical experience with the technology in question (Nilsen, 30, 2015). Application of such a model requires mechanism and processes that will allow the organization to point out the separate types of change. Moreover, focusing on these areas will ensure that these employees know how to relate with each other in the workplace to increase the company’s competitive advantage.