Situation analysis and stakeholder analysis matrix

The company has always been providing existing geographical and environmental knowledge to advocate for environmental and geographical preservation. From the case, study it can be seen that since Fahey was appointed the CEO, the NGS has always been declining due to slowed decision making and operating divisions within the organizations, in which a number of departments within the organization have been working independently. This indicates poor coordination and interdepartmental communication which allows proper integration of the general objectives of the company which is a serious internal challenge which causes the gradual decline in the achievement of the company goals. Regardless of Fahey’s focus on updating employees bimonthly, communication remained inconsistent, uncoordinated and was not serve long-term objectives and consequently some employees could not adequately connect with the company objectives.

The consequences included loss of credibility and brand erosion. This has increased competition with other global giants on the same field of content publishing but with more resources. The emergence of the digital strategy necessitated the shift of the organization from delivering its services in the form of magazines and network programming to more technically advanced business platforms. The company is also faced with the problems of being conservative in the old-fashioned ways of doing things which might be attributed to inadequate staff training to the ever-changing organization environment. The company needs to be up to date with the new technological ways of operation adopted by the competitors in order to be able to effectively maintain its loyal customers as well as getting new ones on a competitive basis by providing better services.

The competitive advantage is made up of the unique character of the company to combine the scientific element with a compelling story as explained by Telly Garcia, the executive vice-president. • Conflict resolution in the different units through dialogues where all parties are allowed to view their grievances in order to amicably come to a lasting solution. • The editorial team should focus on eliminating their differences so that to maintain conducive working environment. Communication plan The national geographic society is facing serious communication challenges ranging from uncoordinated communication to inconsistency resulting from the various internal conflicts between the various stakeholders such as employee. This has lead to evident decline in profitability and the general prosperity of the NGS especially the decline in print media services sales.

There has been disagreement between various decision maker on the various strategies that the company should undertake to restore its glory and to be able to effectively compete with it competitors. the editorial team needs to understand what offers to make in order to approach customers in the best way possible. The plan therefore is to develop internal unity which will allow a smooth communication environment between employees and consequently this will positively impact customer approach techniques. Communication tactic The strategy that will serve to improve the situation at this point is commitment and consistency of the editorial staff to better advertisement techniques including reciprocity ideas such as offers and discounts to loyal customers. This will attract more customers and by giving a discount, the profitability is realized by massive sales which in return cover the reduced cost.

According to Petty, Ostrom & Brock “because the cognitive response approach to persuasion focuses attention on the thoughts that pass through a person’s mind as a communication is anticipated, received or reflected upon, a cognitive response analysts would seek to determine how different variables affected the manner in which communication was processed”, (2014, p. Influencers: Fahey has the role of determining the level of control of the powers owned by the SVP in the process of decision making and this requires that the SVP to report directly to him of any economic crisis so that immediate action can be taken to ensure business recovery. Fahey’s focuses to make sure that the new position is able to create better relationship with society members Communication tactic: Due to the direct reporting by the SVP to the CEO, face-to face communication and discussing of emerging issues is the best strategy to rescue the falling company.