Sports Social Media Marketing

Social Media Marketing takes place through numerous engagements including the social media engagement, Emotional Engagement, Functional Engagement Communal Engagement. Further Relationship Marketing was examined in which the impact of the sports marketing and engagement were found to important in relationship marketing. Twitter and Blogs were two types of social media that were used as examples of the role they play in marketing sports. Overall, the Sports social media marketing is unlike any other kind of marketing since unlike most traditional ways of marketing, sports marketing have many different strategies that could all potentially work. Sports Social Media Marketing Introduction What is Social Media? Social media has become much more popular during the past decade.   When customers engage and interact with one another, customers feel more involved with the mission of the product or service (Jahn et al, 2012).

  During this engagement both the company and the consumer benefit.   This technique is a lot different then what marketing was like before social media.   Before social media, it was a lot harder to get consumers to interact with other users.   It was mainly a business and customer interaction (Jahn et al, 2012).   This allows companies that want to promote their good and service to choose a specific target market.   The social media marketing strategy is different than the traditional media marketing.   Traditionally the media was known to create a strong brand equity, while social media directly affected brand image (Jahn et al, 2012).   Most businesses have switched the majority of their marketing over to social media marketing.   Social media allows for companies to market in a whole new way (Venciute, 2018).

Impact of Emotional Engagement Fans are also more likely to benefit from relationship marketing.   When a customer becomes more involved, they also understand more about the services that are being provided.   Once a relationship is made between producer and consumer, the consumer may receive deals because of their loyalty to the organization (Sashi, 2012). Relationship marketing is hard to achieve.   It is a long process that requires dedication and commitment. How Sports Marketing is Different Sports marketing are different than marketing any other service or product (Olson, 2010).   It is aimed at trying to build a big fan base, and to support the name of the team.   People want to be a part of a big organization to increase social interaction and to identify their selves with an organization.

  A team can get their name out there in many ways including apparel, advertising and social media.   Usually a company or organization has a specific way to market that has been proven to work; however, sports marketing are different because there is not just one way to do it (Ristevska-Jovanovska, 2016).   These small messages are called “tweets. ”  As well as “tweets” people can also instant message privately (Witkemper et al, 2012).   To see other people’s posts, users “follow” other people or pages to see when and what is being posted (Hutchins, 2014).  So one might ask, “How does twitter help sports marketing?” As accorded by Hull and Lewis (2014), Twitter grants its users with the capabilities of transforming simple engagements to purposeful connections due to the similarities in tastes and interests.

For instance, a comprehensive twitter hashtag such as football gives life to new explicit hashtags which create a range of talking points and interactions in lieu to the main hashtag (Hull & Lewis, 2014). As accorded by Miller (2017), blogs are categorized as social media internet based media channels. Blogs can be used to increase relationship marketing.   Blogs give the consumer a way to keep up with a specific team or organization. They give viewers a chance to comment and interact with the author of the blog as well as other people reading the blog.   This is called interaction and that helps build relationships (Santos et al, 2018).   It helps the fans keep track of their favorite team and makes them feel connected.   This is the kind of marketing that reaches long term goals.