Strategic analysis of the ge renewable energy
The company ensures that they provide reliable, affordable and sustainable energy to the general population in the world. This paper also evaluates the strategic position of the company, resources and value system, product and services, and examine the future direction for the strategic growth of renewable energy in the General Electrics. Choosing to explore the Renewable energy unit in the General Electric was difficult since the General Electric does not operate like any other regular business. General Electric is a huge multinational corporation that operates in several business units such as renewable energy, aviation, venture capital, transportation, power and oil, and gas. The Strategic Position of the Company The GE Renewable Energy work together with crucial partners to create a world-class solution in regards to power and energy.
The energy production ensures a reduction of the cost of energy and also uses the two-piece blade design that will assists the market land constrain. The company supplies 13 of the company’s 3. 8-130 turbines of the onshore wind to the Badamsha project located in Kazakhstan. The 48 megawatts wind power plant increases the wind capacity of the country by 25% (GE n. p). The Digital services program enable the company to provide Terraform services for the wind fleet in North America. The company has 25K connected units, 5M data points, and 15K under management assets that are collected worldwide through the company’s software platform (GE n. p). Recently, the business unit has launched inspection technology for the patented thermal blade. Evaluation of Resources and Value System of the Company Hydropower is one of the most efficient, extensive and flexible sources of renewable energy available that contributes to grid stability due to the production scale and flexibility.
The company has efficiently installed more than 400 gigawatts capacity across the world to ensure a cleaner and a better world (Brown n. p). The company consists of more than 22,000 employees and operates in more than 80 countries (Brown n. p). GE Renewable Energy is implementing new strategies to become the biggest economies power in the world and reach the remote communities. The company offers a portfolio of solutions that are essential for the generation of hydropower by implementing the broadest range of hydro services and solutions. The necessary solutions range from water to wire, from personal equipment to comprehensive turnkey solution that is used for the installed based and new plants. The small hydropower solutions for the GE pave the way for substantial and immediate energy transition by combining services that offer minimal lifecycle costs.
GE business uses the segmentation strategies that includes the psychographic, demographic and geographic that meets consumer demand significantly. The GE uses different market targeting strategies to reach consumers. The business unit deals with highly specialized and sophisticated products that implement technology that is highly advanced, increase the operational efficiency through the integration of the manufacturing facilities. The company ensures they meet critical quality standards through standardization. GE Renewable Energy uses its channel of distribution due to the type of products and services that they offer. The presence of the company in the broad diversity of services and product portfolio has assisted the business to sustain great perceptibility in the market. The business unit faces competition in several stages and intellectual assets that have been built by the company and the ability of the company to support its operations which, ensure the existence and success of the business unit.
Figure: The Haliade-X will be the largest offshore wind turbine in the world. GE Renewable Energy business unit will focus to a high-tech industrial company that will attract the investors by measuring and following the significantly improved balance sheet that will support the business. The GE Renewable Energy will offer a variety of energy solution across the electric value chain that will ensure the reliability, affordability and efficient energy to consumers and businesses. GE continues to invest significantly in the future by leading in innovative technologies such as digital and additive manufacturing which, will contribute to the next wave of industrial productivity. The GE Renewable Energy is implementing necessary changes that will enable the company to run its activities more efficiently.
The Alstom’s GT36 will be specifically for the technology development program that will result in H-class gas turbine upon completion. The power generation plants that have been installed that are more than 1,500 GW will lead to more than 50% in the General Electrics that is currently connected (Healy n. p). The collaboration between the GE Renewable Energy, geography, grid technology, and Alstom will create significant new opportunities in the creation of the consumer value. The company is significantly shifting to the digital renewable energy through the operating system of the consumers that drives the lifecycle solution and digital products. The wind revenues have been affected by the cost reductions that offset industry volume growth. The company should increase the complementary revenue streams from energy storage, solar and EV charging; this will enable the company to acquire industrial leadership which, will allow the company to access the market.
The solar panel utility-scale supplies long-term profitability of the company hence it is essential for the company to purchase the first solar that will give the business a robust solar utility scale position which, will enable the company to access the most extensive market both in the United States and in the world. The sun power empowers the company to lead in high-efficiency solar panels that are fundamental for the commercial and residential solar applications in areas that has space restraint. The GE Renewable Energy should collaborate with the Sun Power that will enable the business to increase the competitive advantages in the high-efficiency solar (Hoium n. The company focuses on attaining the biggest economies in the world and reaching the remote communities.
The company combines the offshore and onshore wind, innovative and hydro technologies to install renewable energy that will improve the lifestyle of people and clean energy. The GE Renewable Energy should acquire the first solar, solar edge and solar power that will develop juggernaut for the renewable energy by combing them with the GE’s wind business. The combination of all the essential renewable energy assets will enable the company to build the financial muscle and potential scales that will be substantial for future growth. The GE Renewable Energy is one of the largest power suppliers in the world which, draws insights and technologies from the GE store. General Electric announces strategic plan to focus on renewable power. 27 June 2018. 5 January 2019. Flannery, John.
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