Tea time llc business plan
The business intends to open its initial operations at North Alabama. As much as the product bears the title tea, it is more fruit oriented, but with no artificial sugars. Although the firm intends to have most of the traffic within its tea outlets, it understands the need for an expanded market; thus, it will run an app where customers within North Alabama can make online purchases. Mission statement As Tea Time LLC, we strive to offer the market a premium quality fruit tea that comes with not only great flavors but also suppliers the users with adequate replenishment traceable from the product’s abundant electrolyte component. As a company fully committed to present our customers with a quality product at a relatively fair price, we aim to employ a state-of-the-art facility, technology and skilled human capital to achieve such end.
With many people engaged in hectic schedules, value-oriented consumers, rapid urbanizations and busy lifestyles will also drive demand for sports to drink high. Most people have busy schedules that do not allow them to take a lunch break. Therefore, such trends push them to prefer a drink that will replenish lost electrolytes, which gives Tea Time LLC an edge to pursue the same business line. The value-oriented and smart shoppers are only interested in low-cost and quality products that do not have adverse effects on their health. For example, plant-based ingredients, which offer a creamy texture and a satisfying element, high -level of fiber and protein, remain a preferred choice for busy persons who find it a challenge to sit and eat a full meal.
Such an approach will be critical towards meeting the needs and situations of the target market segment. Therefore, consumer anticipating to boost after feeling run down or tired during the day as well as those keen to kick-start their morning. Further, the firm also targets consumers whose choice of beverage is based on healthy and eating well. Different flavors will help drive the consumption of the brand high. Tea Time highly anticipates creating a loyal market base because its segmentation approach will cultivate an environment of trust and a reputational angle that the brand has health benefits (Edward Lowe Foundation, 2018). These number will become loyal advocates and promoters of the brand. Risk Assessment Competition risk Tea Time LLC operates in a highly competitive environment where new entrants, as well as giant firms, are drifting to the manufacturing of healthy beverages due to the dynamics in the market driven by changing lifestyles.
Further, Tea Time LLC competes with other firms that have established a wide market reach and networks, which gives them an edge over new entrants. Despite the company operations basically concentrated in Alabama, the company will incorporate a wide range of flavors to accommodate diverse tests and preferences within the target market. The company would always seek customers opinions towards understanding changing consumer tests in the market by sponsoring market R $ D. Therefore, the firm will engage in R &D to ensure all the identified issues are approached from an informed point of view (Hultink, Hart, Robben, & Griffin, 2013). Also, the company would finance a product test-drive in the market, where small samples will be placed in the market towards understanding market reactions.
In such a case, consumers will be requested to offer their genuine views pertaining to the commodity, which will give the firm an opportunity to include or remove unpleasant features. Further, the company will strive to carry-out marketing campaigns with Alabama through different media channels to familiarize the product in the market. Capitalization risks Tea Time LLC acknowledges the challenges that come with a capitalization of a new venture and the long-term effects on the business. For example, using the app platform customers can order and pay their preferred flavor online. The app will also facilitate timely delivery of products because the firms' staff can connect and reach customers at the comfort of their desk, giving them a chance to enjoy their activities without the need of interruption (Yannopoulos, 2011).
Pre-ordering for customers who wish to enjoy the firms cool and conducive environment at our outlets can make a purchase long before they arrive, and Tea Time LLC staff will play their role. As a player in the food and beverage sector, Tea Time acknowledges the importance of presenting fresh, safe and consistency in supply in the market. Therefore, by providing consistently high quality and blemish products along with timely delivery and convenient cost, the firm aims to maintain such a strategy in the market to facilitate the creation of competitive edge (Tanwar, 2013). In collaboration with other like-minded institutions, the firm will help build a strong future for societies we serve. Embracing diversity and teamwork With the understanding that the success of the company operations is dependent on human capital, Tea Time LLC will promote the concept of diversity and strong teams.
Our teams will comprise of employees from different ethnic backgrounds that will be reflective of the rich mosaic of the communities we serve. Such an approach would ensure no community feels discriminated, creating an environment for mutual co-operation where such societies can identify with company products. All staff members would be offered the platform to bring their full selves to work and leverage the available opportunities to succeed equally. Without despising the impact that comes with breakthrough ideas, the firm would encourage its staff to pursue incremental daily improvements to the business processes and notable advancement of Tea Time LLC’s products and services. Investing in sustainability Through all our branches across Alabama, Tea Time LLC understands the impact its business has on the environment.
The company strives to be as efficient as possible in its use of earth materials and quantifies the consumption and waste it produces annually to ensure it remains a champion and mindful steward. In such a case, the company through the project Green Committee will set goals, track sustainability metrics, employ advanced technology to foster an eco-friendly mindset. For example, the company will work with relevant authorities to incorporate Leadership in Energy and Environmental Design principles in every construction project while at the same time enhancing a recycling program. Choice of packaging and disposal As a company in the beverage industry, we understand our role in protecting the quality and nutritional benefits of our product while at the same time facilitating storage, transportation, and safe use.
However, packaging has its shortcomings because it uses finite resources during the conception stage and later generates waste, which is a threat to the environment. In addressing this challenge, the firm will source its packaging materials from sustainable resources and create a second life for the plastics. In such a case, the company will use a circular model the waste materials will be converted to a resource. Such a move calls for different thinking away from the traditional approaches, which embraces collaboration, knowledge sharing, and partnerships with sectors and organizations harboring similar mindset. Health issues As a brand that respects the health of our consumers, we understand that the human body requires electrolytes such as potassium, calcium, magnesium, and sodium, which are part of our product ingredients, to replenish the lost ones after urination or sweating.
However, drinking too much of a beverage containing such elements is as equally harmful as having too few electrolytes (Roberts, 2017). Therefore, taking too much of Tea Time can cause a negative effect on the body as highlighted below. Hypernatremia This condition arises from the accumulation of too much sodium in the bloodstream. With extremely high levels of the element, a person will develop symptoms like dizziness when shifting from one place to another, diarrhea and vomiting. A strict warning will be captured in the same labels’ that individuals with health issues should not use the product. As a word of advice, consumers would be advised to take plenty of water if they experience the above symptoms after taking our product, and if the symptoms persist, they should seek doctors’ advice with immediate effect.
Health impacts on certain segments of the population Children are an inactive segment of the population, and as such, the drink would not be recommended for them. With their litter to no activity, they do not need to replace ay electrolytes, which makes such beverage risky for their health. Plans to target and reach appropriate market segments In the advertisement strategy, Tea Time LLC would strive to create messages directed to the general population, and more specifically to athletes and heavy task workers who need lose too much energy and electrolytes to sweat; thus, calling for daily replenishment. edu/content/ccc/research/corporate-citizenship-news-and-topics/value-of-corporate-citizenship. html Camilleri, M. Market Segmentation, Targeting and Positioning. doi:10. 1007/978-3-319-49849-2_4 Danone. 1108/14636681311321121 Hultink, E. , Hart, S.
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