Textile industry innovations
The region supports diverse economy and there is a strong demand for textile products. The availability of raw materials for the industry is not a challenge in Caxias. Despite strong demand for textile products, the availability of ready market and the raw materials, competitive products that meet customers needs have to be availed in the market in order to increase customer value. Designing products that where the customer is at the centre of focus is critical and this is the main aim of this study to design a textile product with new fabrics to increase customer experience by meeting their specifications. Table of Contents Executive summary 2 Introduction 3 Opportunity Identification 4 Internal and External Environment analysis 5 Target Market analysis 6 Competition analysis 6 SWOT Analysis 7 Strengths 7 Weaknesses 8 Opportunities 9 Threats 9 Discussion and Proposal 9 Conclusion 10 References 11 Introduction The establishment of the boutis fabric with velvet surfaces makes it fashionable in the Brazilian market where the textile industry has not been evolving.
As indicated by the creator, despite the fact that it is something effectively distinguished and very essential for authoritative achievement, its administration is muddled. Opportunity Identification The textile industry is one of the most competitive industries in the world; the availability of direct market and cheap raw materials in Brazil is one of the golden opportunities that have resulted in the innovation of the new fabric in the Brazilian textile industry. Caxias presents an opportunity to develop a textile industry as a result of factors such as the vulnerability produced by the presence of specialized and financial issues with obscure arrangement techniques. In addition, the dependence on new mechanical open doors in the logical information and the expansion of formal research, improvement and execution exercises inside coordinated assembling firms have contributed immensely to the advancement of the opportunities.
Moreover, learning procedure for casual critical thinking exercises and to the endeavours made to meet clients' prerequisites. Internal and External Environment analysis The internal environment of an organization involves issues that affect the organization from within, for instance, the employees, management and the process of production. For the flat fabric manufacturing in the textile industry, their employees matter when it comes to the internal environment because they are the main force of creation in the industry. Employees should be thoroughly motivated to improve the productivity of the company. Innovation in the knitting industry revolves around service delivery process by employees in the given organization. A motivated employee will offer quality service. The most frequent innovations in low and medium technology sectors are improving the products by upgrading the individual components without making significant changes to the product as a whole.
The target market of the company is also targeted by other companies; therefore the only way to have a competitive advantage over others is to have well-developed products that meet quality specifications by the target markets. Furthermore, companies have to invest in research and development since it is the only way to identify new innovative opportunities. Business people often implement strategies aimed at maintaining their competitiveness in the market. To classify the approach used by those working in Caxias do Sul, to low and medium technology companies were used in the analysis for comparison purposes. For the company to be competitive, they have to offer unique products with affordable pricing in order to outdo the competitors. The clothes and materials made from boutis fibre are quality not to mention their attractive nature and are affordable.
SWOT Analysis Strengths One of the main strengths of this industry is the availability of ready market. Being one of the most critical sectors of the Brazilian economy, it will receive support from the government hence reduces the chances of failure. The study shows that textile industry represents 5. The current Brazilian economic policy is to support innovations aimed at increasing competitive edge even in the international market Process development is fixated on enhancing the proficiency and adequacy of the generation procedure. It includes changes in the manner in which items and administrations are made and conveyed to clients. Depicts process development as the usage of another or fundamentally enhanced strategy for generation or conveyance. Necessary changes in strategies are mandatory in order to improve innovation in the organization, which plans to reduce generation and dispersion costs with the end goal to enhance the quality and appropriation of the product.
Advertising advancement shows the quality and usefulness of upgrades in a portion of the showcasing components, for instance, item, value, advancement, conveyance, and market. The scarcity of highly-skilled workforce, the lack of legal frameworks to regulate some economic sectors and the difficulty of ensuring intellectual property rights for innovations developed in the country are some of the main aspects limiting the advancement of Brazilian changes in the short term. As for the relevance of having a skilled workforce, the entrepreneurs of the knitwear industries confirmed the importance of having qualified professionals for conducting the required tasks. Even though the research did not seek to evaluate people management practices, the employee numbers were considered in order to measure and compare the number of employees in the quantitative analysis.
Opportunities The availability of ready market and raw materials presents itself as an opportunity to invest in textile industry. The global market is another important opportunity to invest in making the boutis fabric. The cost of producing this fabric is considerably low due to the availability of the local materials. This will enhance cost reduction though it requires complex techniques. The Brazilian market is ready and at the same time has the necessary raw materials to make the boutis fabric making it produce easily and cost effectively. The introduction of the boutis design in the Brazilian market will ensure new market command and improve customer satisfaction through increased experience and enhance competitive edge of these products both in the Brazilian local industries and also in the global market.
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