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# The contribution of Quantitative Research Methods

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Subject Area:Media

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The quantitative research methods often provide fundamental information to various studies, and more general conclusions are only hypotheses. As a result, the quantitative research methods, unlike the qualitative research methods, have a significant contribution to public relations and journalism research around the world (Bernard, 2017). This forms the basis of the paper as t will discuss the contribution of the quantitative research, methods in the mentioned sectors. The contribution of Quantitative Research Methods to Journalism Research Since quantitative research methods entail analyzing of the statistical phenomenon and developing mathematical models thus providing a decision to various conflicting situations, it contributes greatly to the journalism reporting across the world; the journalist utilizes the information provided by the quantitative research methods to compile a report, which is later released to the general public. The objective of this concept, therefore, is to discuss the effective gains journalism get as a result of using the quantitative research methods for verifying their reports before emancipating to the general public.

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the quantitative research methods are generally value-free and highly objective as it focuses on examining various variables and establishing their correlation with other aspects or variables. This method provides data that is then used by a journalist during their research in compiling information to make statements about various situations around the world. In compiling reports about research by journalists around the world, the journalists use information retrieved from questionnaires, checklist, experiments among other areas. This is all generated from the quantitative research methods. For instance, while researching on the causes of political failure of a certain presidential candidate in a given country, the journalists may employ various methods such as the mentioned questioners, checklist and other methods (Bernard, 2017). Another aspect of quantitative analysis in journalism research is the use of statistics to establish reports regarding weather forecasting.

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This is a daily report that is often released to the public to update the citizens on various changes in weather. In achieving this, the journalist use statistics of the past weather conditions experience in different areas and come up with findings that indeed gives the public possible weather outcome of the day. Through quantitative research methods, journalists can understand various phenomenon around the world. Over the media, television shows and movies are all made successful as a result of the effort of media. This accounts to Mast et al. argument that quantitative research methods are generally helpful regardless of its associated drawbacks, to the journalism research. Without the desire to read and write, the journalists could not have been seeking for valuable information and emancipating it to the general public.

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The contribution of Quantitative Research Methods to Public Relations Public relation is the act of handling the flow of data in the middle of people or organization and the general public. The relation may entail people accumulating experience to their audience using various issues from the public attention and newscast stuff that do not necessitate straight reimbursement (Bernard, 2017). Since public relations involves generating and emancipating information to the general public about given organizations, the use of quantitative research methods in the department often help to minimize and reorganize intricate badly behaved to a restricted number of facets. For instance, a problem may exist within an organization that either directly or indirectly affects the well-being of its customers. Addressing this problem to the public is, therefore, a crucial aspect of the individuals involved have to conduct proper research before emancipating the information to the public (Mast et al.

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This may involve establishing the possible consequences that the organization may be subjected to as a result of release g the information to the general public. Media is another section that utilizes the concept of qualitative research methods in ensuring its clients are well informed of the current situation affecting the nation accurately and more convenient. This is because the public relations use the quantitative research methods to establish various cause and effects of various challenges within an organization. For instance, employee’s unrest is a common challenge that is being experienced in many organizations around the world today. Reports indicate that majority of the unrest occurs as a result of the inaccurate flow of information from the management within the organization to the workers. Quantitative research methods, therefore, help the personnel responsible for the release of the information from the management to workers by establishing and analyzing the relationship between a variable and get the cause and effects in controlling the situations within the organization.

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Customer relationship is another role played by the public relations within business organizations. It has indeed helped in the success of the public relations as individual conducting the process have always been covered whatever circumstance. For instance, a group of individuals or an organization may be looking at a case of a high-profile individual in a country. Emancipating the information about the individual is found guilty to the general public is often difficult. This is because it may negatively affect the individual or the organization responsible as a result of the person’s possible influence. Public relations therefore through the use of quantitative analysis criteria manages the flow of the information from the individual to the general public by ensuring the subjectivity of the researcher conducting the procedure is less recognized (Huang et al.

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For instance, under public relations, quantitative research methods have often ensured the subjectivity of a researcher of a given case is hidden from the general public for security purposes. The research has also often examined the relationship between various interlocking aspect and come up with different strategies for solving the challenges. This is a few contributions to the quantitative research methods to the public relations as aforementioned (Bailey and Bailey, 2017). On the other hand, quantitative research methods have also impacted positively to journalism research and media. The journalism research uses various quantitative research methods in retrieving crucial information from the public. A. A guide to qualitative field research. Sage Publications. Bernard, H. R. Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications. Huang, Y. H. C. M. Doing survey research: A guide to quantitative methods.

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Routledge. Theaker, A. What is public relations?. L. Research methods for social workers. Pearson.

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