Analysis of microsoft corporation

The partnership thrived and in 1975 Allen got an idea which was inspired features of Altair 8800 microcomputer and he suggested that they should develop an interpreter for that microcomputer (Hall, 2019). They contacted MITS the creator of the microcomputer and Bill Gates provided the interpreter while Allen developed the stimulator. Later MITS accepted their product, and they distributed them bearing the name Altair BASIC. In 1975, April what was to become one of the largest corporations in the globe was founded, and Bill Gates was the CEO. Originally the corporation was referred to as Micro-Soft, and the name was derived from the phrase microcomputer software (Hall, 2019). Microsoft being a producer and developer of computer software and hardware, consumer electronics, cloud computing, and video games its target customers are computer users, schools, corporations, industries, and other institutions in the global market that use any computer related product.

Microsoft market segments are diverse, and they include geographical segments, demographic, behavioral, and psychological based on the area of operation and the culture and behavior of the constomers. Microsoft Business Information System Over the years Microsoft has managed to establish robust and effective Customer Relationship Management systems. Microsoft CRM systems are well established and managed, and they enable the corporation to be well connected with its customers. Microsoft has also developed Enterprise Resource Planning systems which enable it to plan and monitor its resources all over the world. It has two groups namely the Engineering groups and Business Functions which are further subdivided into three groups and seven functions respectively. This structure eliminates bureaucracy thus enabling easy utilization of the organization’s information system through simplified structures with high-pitched dynamism.

Microsoft Technology and its Products Applications Microsoft Corporation from the time it was founded up-to-date it has created a lot of products with a wide range of applications in different industries. The way Microsoft approaches its design of products is efficient and sustainable. This is because it is focused on product mix and diversification in software design. It also launched online services such as MSN at the same time upgrading OS. In the 2000s it created Windows Vista and 7, and it was able to sell over 140 million copies. Currently, it has developed Windows 8 which was designed for both PCs and tablets. It has also ventured in cloud computing and computer hardware such as Surface and Video games based on virtual reality and amplified reality.

Microsoft in the US it ships its products from its Microsoft Store and their shipments are dependent on its carriers’ requisites and provisions. The solution to overexposure in the PC market is to invest in hardware products that are experiencing high demand in the market because the fact is that the PC market is on its decline phase. Microsoft should enter in the smartphone sphere by developing products that serve a similar purpose. Nokia cannot compete with Android smartphones, and this means that Microsoft has to come up with totally different devices that will beat its rivals (Martin, 2019). Also, it should review its research and development department to ensure that it has the capability to produces innovative products. Lastly, it should make a very strategic acquisition or alliance which will boost its efficiency and profitability.

Microsoft can re-enter in the smartphone market through the acquisition of a prominent brand such as Techno mobile. Also through increased investments in overseas markets especially in developing nations will enable it to develop cheaper products that gain a market share resulting in increased sales. References Brodkin. J. Microsoft’s 5 biggest weaknesses. com/sites/bobevans1/2018/09/17/how-1-microsoft-is-beating-amazon-google-and-everyone-else-in-the-cloud-the-strategic-breakdown/#36f85ebf95d4 Gregory, L. Microsoft Corporation’s Generic and Intense Growth Strategies. Gürel, E. , & Tat, M. SWOT ANALYSIS: A THEORETICAL REVIEW. E.  Winners, losers & Microsoft; Competition and antitrust in high technology. Independent Institute. (Liebowitz, 2018) Martin, H. Microsoft SWOT Analysis of 2019. com/en-us/annualreports/ar2018/annualreport Smithson, N. Microsoft Corporation’s Operations Management, 10 Decisions, Productivity. http://panmore. com/microsoft-corporation-operations-management-10-decisions-areas-productivity Wigley, A. , Sutton, M.