Aspects of the Coca Cola Corporation

Its history dates back to 1886 when Dr. John Pemberton founded it. The company has consistently strategized to maintain its relevance in the global market for more than 132 years, making it one of the most successful companies in the world. The company is a good example of business entities which have implemented management strategies that propel them to attain their short-term and long-term business goals. Coca Cola does not occur as a single business entity from a managerial view or directly have control over its partners spread across the globe. Political factors: as a global company, Coca Cola operates in different political environments around the globe. Its marketing decisions in various localities depend on the existing political factors. Main aspects in political environment that affect the company’s market include government regulations which influence the operations of the business as evidenced by Demetris in 2006.

The government also imposes income tax and import or export duties on the company’s products, with these regulations differing across the company’s different markets in the globe. Fiscal policies that affect a country’s economy also affect the operations of businesses in that country, Coca Cola being one of them. Soft drinks have a higher preference in the youthful population than older people. The company has little control on cultural beliefs of the local people and the changing population of people who consume its products. It has to come up with strategies of adapting to the prevailing situations in an effort to remain relevant in the market. Some of the strategies that the company uses include, introducing small quantities of the product into the market, and increasing the supply as the demand rise.

The company’s operations are bound to the immediate culture of the locality it is marketing its products in. The company has little control over who it competes with but, strengthening its brand has made it to stand tall above its competitors. The global prestige also adds to the company’s effort to outsmart its competitors. Coca Cola’s mission and official goals Coca Cola Corporation has existed in the market for many years because of its ability to revise its goals and redirect its strategies to meet the changing market needs and preferences. In an effort to achieve its vision the company has advanced goals that define its cooperation with its global partners to reach a common objective (Coca-Cola, 2017). Its mission seeks to deliver the following goals; People: the company seeks to inspire its workers by providing them with a great working place.

The company has recently intensified its marketing strategies such as advertisement and enhancing the quality and quantity of its products. Such efforts have created a new outlook of the brand on its consumers strengthening its relevance in the market. In spite of Coca Cola being a global household name, it is amazing how the company has still invested more on advertising its brand in several countries across the globe. for example, in 2016, the company launched its famous “Taste the Feeling” that inspired many consumers to get a frequent taste of the brand (Coca-Cola, 2016). The appealing nature of the advert pushed the sales of Coca-Cola higher. The company exhibits a distinct International structure because its partnering companies operate independently of the head office (Liebowitz, 2016).

The company has 5 continental divisions headed by a president, whose role is to manage its operations at the continental level (Dudin & Frolova2015). The continental divisions are as follows; Eurasia and Africa Group, Pacific Group, Latin America Group, North America Group, and Europe group. The chart below shows the global structure of Coca Cola Company’s leadership. Image source: http://cokemnc. Coca Cola is one of the most diversified global companies because of the varied market that it serves. The company has an inclusive culture which is tailored to meet its seven core business values (Regassa and Coradino, 2011). Coca Cola focuses on two things that drive its market, its brand, and the consumers in different localities across the globe. It is a multi-cultural company that takes into consideration the needs of its clients, their ideas, and rich talents.

Over the years, Coca Cola has strived to maintain its multi-cultural dimension both in the market and employees’ working environment to enhance community sustainability. We only receive guidelines concerning the manufacturing of the products because the company is strict on maintaining its quality across the globe. Interviewer: what is your relationship with consumers? Manager: Consumers deserve to get the quality products and that is what we strive to achieve. We also have flexible systems where we collect their views and improve the product to meet their demands. Interview 2: with a junior worker Interviewer: for how long have you been working in the company? Worker: I’m three years old in the company. Interviewer: What can you say about your experience as a worker in the company? Worker: Before joining the company, I had worked for two other companies but, I never felt at home in any of the companies like I have felt here.

Understanding the diversity of the environment and culture that its partnership bottling companies operate in has helped the company to serve and meet its consumer needs and prevalence. Coca Cola’s structural leadership enables the company to exist in different environments independently but at the same time sell the same brand with similar product taste across the globe. Leaving each satellite company to make independent marketing decisions to fit its environment has enabled the company to sell its products in different societies with varied unique culture. Coca Cola’s goal to empower its workers and keep close contact with its consumers has played a key role in enhancing that the company stands above its competitors. Its consistence of receiving updates from consumers has enabled it to improve its products to meet the clients’ changing needs and preferences.