CASE STUDY OF RUSSIA AND AMERICA BUSUNESS PRACTICES

This paper intends to exhaustively discuss the various aspects of cross-cultural communication and how they ultimately influence business practices (Ferraro & Briody, 2017). The field report would be a case analysis of Russia and America. The two nations would be used to discuss what culture implies in a diverse cultural setting using the relevant theories and concepts learned in class. Besides, the paper will provide the various recommendations that could be used to enhance business practices basing on the cross-cultural communication dictates for better business transactions. Finally, the report would give the reader a preview of the lessons learned from the discussions and how they could be implemented in the business practices to pave the way for a standard commercial ground. On the contrary, the low-context defines a set up in which communication relies heavily on words.

It is important to note the difference before proceeding to the next paragraphs to avoid any possible confusion. The words may seem complicated but if read and understood adequately then the readers are likely to gain a quicker comprehension of the report's content. Findings To begin with, cross-cultural communication can be defined as the interaction between people of different lifestyles and believes. This paper will be particular to discuss the interaction of individuals of different cultures in the business set up. First and foremost, the Russian culture is based on the various practices that were used in the Soviet era. They thus tend to adore formality in their different ways of business practices. The autocratic nature of management also inculcated a culture of compliance in commerce (Stepchenkova et al, 2015).

It is very rare for the Russians to go against the provisions of their management system. On the contrary, the American business culture motivates an open and collaborative business setting. On the other hand, the American corporate structure exhibits an open and collaborative system in which even the least ranked personnel can communicate what they deem relevant to them. It thus implies that America uses the Interpretive Approach Theory which advocates for the creation and maintenance of culture through communication. The third practice in the business set up that raises concern is communication. Russia can be attested to be fond of using the “low-context” culture. The nation tends to put more emphasis on words as opposed to the non-verbal mechanisms. Russia abhors formal conferences and objective affiliations in business premises that is to imply that Americans must posit themselves to operate under formality to survive in Russia.

Any form of causality in communication is considered disrespectful according to the cultural dictates of decorum. The culture allows a predestined kind of meeting in which members are briefed on what is expected of them. This confirms the phenomena embedded Critical Approach. On the other hand, American business practices allow less formal meetings that involve a series of debates depending on the job description of the particular job group. The last point tackles gender role practices. Both nations register an intention in the women roles while advocating for equality. Russia has a culture that advocates for better female treatment. For instance, if an American woman went trading in Russia she would be treated with all the due respect she deserves (Ayios, 2018).

The only challenge is that she has to struggle to be heard by the male counterparts who prove to be too domineering in most cases. Through the mastery of this essential topic, the parties would easily reach consensus in negotiations hence prosperity in business dealings. A mastery of the importance of the cross-cultural diversity will enhance civilization among the American and Russian Business counterparts (Samovar, 2014). Besides, such interactions would allow room for appreciation of diversity and even help identify the best ventures that would fit in both environs. Businessmen and women would relate freely without any party daunting the other. Conclusion In conclusion, the research has provided much insight on the business practices and their implication in the cross-cultural communication set up.

The American must forget about the non-verbal cues and only wait on the response through the word of mouth. The success of business practices in a cross-cultural communication setting is thus dependent on the tactics that one employs to fully understanding the counterpart. If Russia must succeed, then she must acknowledge the fact that culture plays a prominent role in communication. The US must also recognize the same the same to realize their business goals. It is from this foundation that both can read on the same page and successfully carry out their businesses. Knowledge for what: The place of social science in American culture. Princeton University Press. McLuhan, M. Culture is our business. Wipf and Stock Publishers. , Kim, H. , & Kirilenko, A.